EZ Agent Weekly Coaching 44: 4 Listing Programs to List More Investor Leads
Most investor leads sound good until you dig in and realize the numbers—or the house—don’t make sense.
In this week’s coaching session, Robert Climer walked agents through the four EZ listing programs that fix that problem.
You’ll learn how to validate properties, choose the right structure for each seller, and keep deals transparent so everyone wins.
**Note that the Mail Merge Workshop is CANCELED due to low attendance – You can set up a one-on-one session with Robert by emailing Robert@ezrealestateplatform.com **
Every Good Listing Starts With the Right Intake
At EZ, no lead gets handed to an agent cold.
Before anything is passed along, our intake team spends about 45 minutes with the seller confirming ownership, loan balance, property condition, motivation, and reason for selling. They ask for photos, notes about repairs, and even title details.
That’s how you avoid surprises later — like showing up to a property that looks nothing like what was described.
Walking in prepared will change your conversion rate for the better. Listen to this segment below to learn more:
Why Property Validation Matters
Bonnie shared a story that hit home for everyone.
She arrived at what was supposed to be a “clean, move-in ready” home — only to find 11 people, two dogs, a cat, and smoke damage so bad she needed Lysol to get through the tour.
The investor who owned it had never even seen the property.
The lesson? Never list or price a home you haven’t validated yourself.
Every EZ agent is paid to verify condition, take photos, and confirm that what the investor thinks they own matches reality.
The 4 EZ Programs That Fit Every Seller
One size never fits all. We’ve created 4 programs, each filling different gaps for different situations, and all with an opportunity for agents to earn.
Cash Offer (70% Rule)
- Best for distressed properties or sellers who need to close fast.
- EZ’s target is roughly 70% of the property’s value minus repairs and fees.
- It’s quick, honest, and transparent.
Novation Partnership (80%)
- A collaboration between seller and investor.
- The seller keeps title while the investor makes repairs and lists it higher.
- When it sells, both sides share the upside.
- Robert calls it a “partnership agreement”.
EZ Investor Listing (90% + 10% Buyer’s Premium)
- For homes that are mostly retail-ready but still need a quick, low-hassle sale.
- The buyer premium helps protect margins while keeping everyone compliant and transparent.
Traditional EZ Listing (Full Price, 25% Referral Fee)
- When a home is in great shape and just needs exposure, the investor refers it out.
- The agent lists it traditionally and pays a 25% referral back.
- Nobody loses the lead — and the investor still earns something for the hand-off.
Each program gives the agent flexibility while keeping the seller’s best interest front and center.
How to Explain As-Is Value vs. ARV Without Confusing Sellers
Many sellers have heard “after-repair value” (ARV) but don’t really know what it means.
EZ agents work from as-is value, not inflated future estimates.
That keeps the math honest and protects everyone from disappointment.
Erika asked for a clearer breakdown during the call, and Robert explained it this way:
“If the home is worth $1,075,000 as it sits, and we’re offering 70% of that, that’s $850,000.
After repairs, it might be worth $1.35M — but we never promise that number up front.”
That kind of clarity helps sellers understand you’re not guessing, but rather guiding and evaluating using your expertise within the context of market conditions.
Transparency Wins Every Time
The entire EZ system is built on doing the right thing.
Investors are taught by other programs to hide spreads or use complicated A-to-B-to-C transactions.
EZ’s model removes that gamesmanship. Everyone sees the same numbers, the same contracts, and the same goals.
Why It Matters
Robert closed the session by reminding agents that our work is about giving sellers a better option in a market that’s often confusing or predatory. The EZ system creates consistency, accountability, and trust — all while allowing professionals to earn fairly.
Stay Connected
The best way to keep learning and stay plugged into new ideas is through our agent communities. Join the conversation, share your wins, and get feedback from peers who are building with EZ every day:
You don’t have to figure this out alone—connect with other agents using the same tools and scripts, and you’ll always have a place to turn for answers and support.
