Topic Thursday #26: Q3 Agent Success Stories and Direct Mail Marketing Setup
One postcard. One follow-up call. Both turned into listings. This week’s replay proves that simple marketing works, especially when paired with an EZ Agent USP (List for 0% commission, still get full service, and have full control with our transparent offer system).
Over the next few sessions we’ll also be recording the 10 Listings a Month Challenge. Those parts will be compiled together for easy viewing as a minicourse, so subscribe and check back.
Replay + Resources
Related Training Content
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Reverse Engineering Real Estate Deals with EZ
Kenneth shared how a buyer came in frustrated with another agent. Instead of walking away, he reverse-engineered the deal on EZ:
Got the buyer qualified with financing built into the price.
Used the buyer premium so closing costs and rate buydowns could be financed.
Showed the seller exactly what they would net.
That structure turned a messy situation into a pre-sold deal. Everyone saw the numbers clearly and stayed on board.
How Agents Win Listings with Follow-Up
Quinn’s story proves why follow-up matters. A lead from an open house a year ago called and said:
“We’re ready to sell. Can you come list our house?”
Because Quinn had stayed in touch, he got the appointment, showed options with the EZ model, and walked away with a signed listing. The sellers chose to list higher than expected, knowing the platform could drive competition.
Takeaway: Stay consistent. Leads you met months ago can still turn into closings.
Real Estate Postcards and EDDM Explained
Robert walked through Every Door Direct Mail (EDDM)—a simple way to blanket a neighborhood with postcards. Key points:
Target routes by income, age, or neighborhood.
No labels needed—USPS delivers them for you.
Start with 250–500 postcards a month and test messages.
Use high-quality glossy cards that sellers will hang onto.
Agents shared that postcards still bring calls, sometimes months later. Old-school marketing works when you do it consistently.
Choosing Your Niche and USP as an Agent
Don’t try to market to everyone. Pick a niche and pair it with your unique selling proposition (USP). Niches could be:
Golf or boating communities
Seniors or downsizing
Pre-foreclosures or investors
New builds or luxury neighborhoods
Robert’s point: “You can’t sit in Starbucks and get 10 listings a month. You’ve got to pick a lane, show up, and market with intention.”
With EZ’s 0% listing commission and transparent offers, your USP is clear—and sellers listen.
Building Long-Term Value in Your Community
Erika shared how her experience rebuilding after a fire turned into a way to help neighbors with contractors, permits, and even preventing squatters.
The lesson: what you go through can become part of your value as an agent. When you share what you’ve learned and help others through the same challenges, you build trust for life—not just a quick commission.
What’s Next? Get Connected and Keep Learning!
Communities to Join:
Private Student Facebook Group: Join Here
Public EZ Community: Join Here
EZ REI Club: Join Here
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