EZ Agent Weekly Coaching 42: How to Get Real Estate Listings Without Cold Calling
This week’s live coaching session breaks down how agents are using the EZ USP to get listings without cold calling — from $5 pop-by gift bags to farming 25 homes a week. Learn real strategies and systems agents are using to stay on track for 10 listings by March.
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Introduction
00:00 Company Motto: Share Wins, Build Each Other Up
Robert opened by reminding everyone that success in this market comes from sharing wins and helping each other build consistency. Every tactic discussed — from farming to follow-up — came from agents putting in the reps.
Niches & Market Focus
03:04 Choosing Your Niche: Probate, Empty Nesters, and More
05:35 More Niche Ideas: Baby Boomers, Legal Backgrounds, Absentee Owners
07:10 ADU & Multi-Family Development Opportunities
Agents discussed focusing on niches that fit your background and market. Joy and Robert highlighted Baby Boomers, legal clients, and absentee owners as consistent sources of listings. In growing markets, ADUs and multi-family conversions are creating new listing and investor opportunities.
Client Management & Boundaries
09:54 Case Study: When to Walk Away from Difficult Sellers
⚠️Not every client is worth keeping. Robert shared an example where walking away from a difficult seller saved time and protected reputation. The key: protect your boundaries and use the EZ Platform to work with motivated sellers.
Expireds & Canceled Listings
11:41 Understanding Canceled Listings & How to Spot Re-List Opportunities
12:42 Add Cancellation Reason to MLS Remarks
13:19 Expired Listings Strategy: Timing & Who to Contact
14:52 The 30-Day Rule: Why Waiting Works
16:50 Targeting Geographic Areas & Setting Up Mail Merge
The group reviewed how to turn expireds and canceled listings into new opportunities. Robert emphasized waiting 30 days before reaching out to canceled listings — the “cool-off” period makes sellers more receptive. Adding the cancellation reason in MLS remarks helps future buyers and agents understand context.
Door Knocking & Follow-Up Systems
19:37 Door Knock Instead of Calling — Lead with Your 0% Commission USP
20:29 Door Knocking Strategy: Leave Reports + Video Text Follow-Up
22:04 Video Texting: Stand Out from Other Agents
Agents are skipping cold calls and getting better results door to door. Start with the EZ USP — offer your 0% listing option, leave a market report, then follow up with a short video text. It feels personal and professional without being pushy.
Canceleds, FSBOs & Conversion Tips
23:12 Rebuilding Trust with Canceled Sellers
25:04 For Sale By Owners: Door Knocking Over Cold Calling
Joy shared how canceled sellers often need reassurance, not a pitch. FSBOs, on the other hand, respond best to in-person conversations. Door knocking gives you the chance to show your value instead of sounding like every other agent calling that day.
💡Add the cancelation reason to your agent remarks next time you cancel a listing!
Pop-By & Gift Bag Marketing
26:04 Brett’s Example Pop-By Gift
27:59 Gift Bag Strategy: What to Include & How Much to Spend
35:27 Gift Ideas: Coffee Mugs, Hot Chocolate & Seasonal Touches
Agents are using $5 gift bags to stay memorable — Brett shared an example that led to a “come list me” call. Include small, thoughtful items like coffee, cocoa, or a branded mug. Keep it simple, affordable, and seasonal.
Farming & Weekly Action Steps
30:49 Homework: Farm 25 Homes Per Week
32:52 Set Up Tools: YouTube, Website, CRM
33:48 Finding FSBOs on Zillow
37:34 Build Your Pipeline: 25 Homes a Week
Robert gave a simple assignment: farm 25 homes per week. Use a mix of in-person touches, postcards, and social presence. Set up your YouTube, website, and CRM to support consistent outreach and follow-up.
Pre-Foreclosure & Niche Expansion
38:17 Pre-Foreclosure Strategy: Helping Before It’s Too Late
40:13 Military Niche: VA Buyers & Sellers
Agents discussed helping homeowners in pre-foreclosure with education before they lose options. The team also shared success with the military niche — focusing on VA buyers and sellers who benefit from transparency and fast communication.
Tech & Resources
41:00 Website & Landing Page Setup with Zeeshan
42:40 Investor Program: Turnkey Marketing for Acquisitions
43:10 Money-Saving Tip: Free Printing at the Library
44:21 QR Codes & MLS Links: What You Can and Can’t Do
Zeeshan walked through setting up websites, landing pages, and CRM tools for agents. Robert added quick money-saving tips — like using library printing for flyers — and reminders on MLS compliance when linking QR codes.
Wrap-Up
46:18 Final Thoughts: Your Path to 10 Listings by March
Robert closed with a challenge: aim for 10 listings by March. The path is simple — stay consistent with your farming, add value to every visit, and use the EZ tools to build trust faster.
Stay Connected
The best way to keep learning and stay plugged into new ideas is through our agent communities. Join the conversation, share your wins, and get feedback from peers who are building with EZ every day:
You don’t have to figure this out alone—connect with other agents using the same tools and scripts, and you’ll always have a place to turn for answers and support.
📌 Want to get certified as an EZ Listing Agent? Apply for Sponsorship – enrollment is waived for agents willing to learn EZ. Claim your spot now!
