EZ Listing Listing Specialist Certification (Platform Compliance Course)

About Course

Unlock a new level of excellence in your real estate career with the EZ Listing Specialist Certification – a high-impact, results-driven program designed to empower professionals who want to win more listings and love the work they do for others. Tailored for ambitious agents, this course equips you with the insights, strategies, and techniques that drive tangible success, leveraging the innovative capabilities of the EZ Platform.

What This Course Delivers:

The Strategic Edge with EZ: Dive into the EZ Platform’s distinctive advantages for agents, sellers, and buyers, and learn how to position yourself as the trusted expert in any market.
Targeted Lead Generation: Transform your prospecting approach with marketing strategies engineered to bring you qualified leads, eliminate objections, and keep your pipeline full and consistent.
Winning Listing Presentations: Master the art of the listing presentation with preparation guides, real-world walkthroughs, and professional role-playing exercises designed to help you command every room.
Advanced Marketing & Negotiation Tactics: Stand out with expert marketing insights and negotiation skills, empowering you to build stronger client relationships and secure high-value deals.

This isn’t just a course; it’s a transformative investment in your professional growth and a step into an invaluable community of successful, innovative agents. What You’ll Gain Access To:

Platform Listing Access – Exclusive EZ Platform access to list properties and reach motivated buyers.
EZ Listing Specialist Certification & Badges – Frame your certification and showcase your expertise with special badges.
Private Membership Community – Join a supportive Facebook group for accountability, advice, and idea-sharing.
Weekly Live Coaching – Complimentary weekly training and one-on-one guidance from EZ experts.
Professional Lead Magnets & Templates – Use ready-made, customizable marketing tools – including creatives and copywriting!
Monthly Training Videos – Stay updated with fresh content on top strategies and trends.
EZ Listing Challenge – Take on monthly goals to drive an average of 4-8 new listings.

Ready to plant your flag as the EZ Listing Specialist in your market? Enroll today and gain the competitive advantage that sets you apart from everyone else.

Position Yourself as an Industry Expert – Master the EZ Platform’s advantages to stand out as the trusted agent in your market.
Generate High-Quality Leads Consistently – Learn effective prospecting and marketing strategies that keep your pipeline full.
Win More Listings with Confidence – Perfect your listing presentations through practical walkthroughs and role-playing.
Market Like a Pro – Access powerful, customizable templates and learn advanced digital marketing techniques to promote every listing.
Negotiate and Close Deals Seamlessly – Build confidence with proven negotiation tactics to secure high-value deals.
Thrive in Any Market Condition – Develop strategies to recession-proof your business and achieve consistent results, even in downturns.

Course Content

Module 1: Getting Started With EZ Platform Certification
Get an in-depth orientation to the EZ Real Estate Platform mission, course structure, and key things you need to know.

What to Expect

04:38
Key FYIs & Success Stories to Get You Fired Up About the EZ Platform

05:55

Module 2: Generating Business (Lead Gen & Prospecting)
In this module, you'll learn how to generate more business by clearly communicating what makes you different as an EZ Listing Specialist. We’ll cover key value adds, like the 0% commission option and transparent offer process, and how to market them to sellers, buyers, investors, and partners. By the end, you’ll know how to turn every interaction into a chance to grow your real estate business.

Module 3: Winning Listing Appointments – Strategies for a Perfect Presentation
Learn a step-by-step approach to winning signed listing agreements, from preparing for the appointment and conducting an engaging property walkthrough to delivering a standout listing presentation. Master the art of the pricing conversation, explain net sheets effectively using real stories, and tie everything together for a confident, high-impact close.

Key Strategy to Win Signed Listing Agreements

03:15
Preparing For Your Listing Appointment

03:14
Property Walkthrough

02:55
The Listing Presentation

03:35
The Pricing Conversation – Pricing Psychology

01:50
Understanding the Net Sheet Strategy

03:12
Presenting Net Sheets (With a Real Story)

12:50
Bringing it All Together

03:35
**RECOMMENDED**: Workshop: Win 100% of Your Listing Appointments

44:27

Module 4: Taking Your Listing Live
Learn how to take your listing live with key strategies for writing agent remarks, understanding the EZ Buyer Addendum, and setting up your EZ listing to attract and motivate buyers (and their agents!).

Module 5: The One-and-Done Open House
This module walks you through everything from creating the perfect open house supply pack to utilizing impactful signs and scripts that Alton Jones and Robert Climer have used successfully. Learn how to make a powerful impression and manage your open house like a pro, ensuring a seamless and engaging experience for buyers that leads to incredible results.

Module 6: Handling Offers and Negotiations
Learn strategies for handling offers and mastering negotiations, including leveraging high competition from a well-attended open house to secure clean, high-value offers with minimal need for negotiation.

Module 7: Closing the Deal and Creating Raving Fans
Wrap up your transactions smoothly with tips on finalizing the Purchase Sale Agreement, reviewing the Closing Statement, and turning happy clients into your biggest fans.

Module 8: What’s Next
Get ready to wrap up strong with tips on capturing testimonials, building your network, and leveraging community calls to keep learning, growing, and maximizing your success on the EZ Real Estate Platform. Now go on and take your final exam!

Required Final Exam

REQUIRED Final Steps (After You’ve Passed the Final Exam)
Final steps to take after you have passed the final exam.

Bonus: Marketing Your Success to Create Repeat Business
Turn every closed deal into an opportunity for future business by showcasing your success. This lesson will get you motivated to create effective “Just Sold” marketing leveraging client success stories. It will also cover things to do to make sure you are surrounded with other peers from the EZ Listing Specialist program.

Course Resources
A compilation of all handouts and documents mentioned in this course, as well as additional, relevant information to help you learn, grow, and apply yourself as an EZ Listing Specialist.

About Course

What Will You Learn?

Course Content

Module 1: Getting Started With EZ Platform Certification Get an in-depth orientation to the EZ Real Estate Platform mission, course structure, and key things you need to know.

What to Expect

Key FYIs & Success Stories to Get You Fired Up About the EZ Platform

Understanding Your USP & Value Adds

Marketing with Your EZ USP

Prospecting (Example Scripts and Objections)

Pain Points and Solutions

Key Strategy to Win Signed Listing Agreements

Preparing For Your Listing Appointment

Property Walkthrough

The Listing Presentation

The Pricing Conversation – Pricing Psychology

Understanding the Net Sheet Strategy

Presenting Net Sheets (With a Real Story)

Bringing it All Together

**RECOMMENDED**: Workshop: Win 100% of Your Listing Appointments

Module 4: Taking Your Listing Live Learn how to take your listing live with key strategies for writing agent remarks, understanding the EZ Buyer Addendum, and setting up your EZ listing to attract and motivate buyers (and their agents!).

Adding EZ to Your Agent Remarks

The EZ Buyer Addendum – 3 Options for Commission Structures

EZ Listing Setup

Host a High-Impact Open House

Module 6: Handling Offers and Negotiations Learn strategies for handling offers and mastering negotiations, including leveraging high competition from a well-attended open house to secure clean, high-value offers with minimal need for negotiation.

Handling Offers and Mastering Negotiations

Creating a Lasting Impression for Future Business

Module 7: Closing the Deal and Creating Raving Fans Wrap up your transactions smoothly with tips on finalizing the Purchase Sale Agreement, reviewing the Closing Statement, and turning happy clients into your biggest fans.

Final Closing Steps

Purchase Sale Agreement and Closing Statement

Module 8: What’s Next Get ready to wrap up strong with tips on capturing testimonials, building your network, and leveraging community calls to keep learning, growing, and maximizing your success on the EZ Real Estate Platform. Now go on and take your final exam!

What’s Next

**Required** Final Exam

**REQUIRED** Final Exam

**REQUIRED** Final Steps (After You’ve Passed the Final Exam) Final steps to take after you have passed the final exam.

**REQUIRED** Schedule Your Platform Orientation

Download Certificate, Badges, and Logos to Announce Your New Certification!

Register for Master Training

Celebrating JUST SOLD to Rinse and Repeat

Course Resources A compilation of all handouts and documents mentioned in this course, as well as additional, relevant information to help you learn, grow, and apply yourself as an EZ Listing Specialist.

Course Resources

Student Ratings & Reviews