How Top Agents Increase Transaction Volume
Topic Thursday 32 with Robert Climer and Adam Ben-Zev.
Agents lose listings every day by trying to please sellers or waiting for business to float their way.
In this coaching replay, Robert Climer and Adam Ben-Zev share a direct message to agents: Don’t just take listings. Earn them. Price them right. Sell them fast.
Real estate isn’t for people who wait for leads to fall in their lap, so if you’re looking to increase your transaction volume: show up, work hard, and prove your value! Tune in for advice on how.
Replay + Resources
Resources to Explore
- Coaching Highlight: How to Use Zillow Saves to Justify Price, Value as an Agent
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Market Shifts and Agent Mindset
09:43 Watch on YouTube
Adam shared how many agents today are missing the basics.
“Agents aren’t even calling the leads,”
– Adam, on feedback from an investor about the state of the average agent.
Homes don’t just sell because they’re listed — they sell because the agent behind them knows how to create activity, manage expectations, and price them right.
Pricing for Results in a Way Sellers Understand
13:36 Watch on YouTube
Robert reminded agents:
“If it’s not getting views, it’s not priced right.”
He explained the 10% rule — price slightly below market to spark attention, generate traffic, and attract stronger offers. That’s what real pricing strategy looks like, not guesswork.
When Walking Away Is Winning
21:30 Watch on YouTube
Robert shared a story about turning down a $4M listing:
“I’m not in business to list homes. I’m in business to sell homes.”
Sometimes professionalism means saying no.
When a seller refuses to price realistically, walking away protects your reputation and makes room for real business.
Standing Out in a Crowded Industry
19:58 Watch on YouTube
There are two million agents in the U.S. — only a few hundred certified on the EZ Platform.
Those are the ones who earn their clients’ trust through transparency, process, and measurable results.
Robert’s advice: use the data. Show sellers their listing’s performance next to others. When they see the difference in Zillow saves, they’ll understand what sets you apart.
Using Zillow Data to Build Confidence
34:25 Watch on YouTube
When Mike Weiland thought about pulling his listing, platform metrics told a different story — 1,000x more Zillow activity than nearby properties.
Proof like that changes the conversation with sellers from doubt to trust.
See also: Coaching Highlight: How to Use Zillow Saves to Justify Price, Value as an Agent
The Bottom Line
You don’t need to outspend other agents — you need to outwork them.
Be the one who:
Calls every lead
Knows their numbers
Protects their time
Prices with purpose
Walks away when it’s not right
That’s what separates the average from the professional.
What’s Next? Get Connected and Keep Learning!
Communities to Join:
Private Student Facebook Group: Join Here
Public EZ Community: Join Here
EZ REI Club: Join Here
Not an EZ Agent?
Become an EZ Agent – If you’re committed to learning, we can waive your enrollment fee.
Note: Quotations in this article may have been cleaned up to remove filler words and aid in comprehension.
