Agent Tools and Resources: EZ Agent Hub Tour + Marketing Ideas | Topic Thursday 25

Key Takeaways

• Quinn’s win: An open lead house from last year turned into a million-dollar come-list-me call!

• Market update: Rates may drop below 5% by the end of the year, shifting momentum back to sellers.

• Regional analysis: Reno inventory dropped under 3 months. Seattle shows 7 weeks in Snohomish County but 12 months in Ocean Shores. SoCal homes are sitting 60–360 days.

Using the Agent Hub

• Dashboard: Access courses + registrations, training replays, marketing hub, blogs, and EZ docs.

• EZ Docs: Download listing and closing docs (buyer addendum, compensation models, and templates.

• Explainer videos: Send to buyers and sellers to back up your presentation. Avoid using “auction” or “free.” Use “offer event” or “bidding event.”

• Offer Detail Sheet: Keep offers organized and use it in calls with buyer agents.

• Net Sheets: Show sellers side-by-side results of EZ vs. traditional listing.

Live Demo

We walked through the Seller Net Calculator.

• Input $500,000 list price.

• Traditional net vs. EZ strategy showed a $63,500 difference in seller proceeds.

• Even at 0% commission, EZ created a $33,000 gain.

• Results can be printed and shared with sellers.

Advanced Strategy

Joy shared how to represent a buyer while still using the EZ model.

• Structure the offer with a Buyer Premium.

• Listing agent uploads property to EZ and signs the addendum.

• Buyer uses premium for rate buydown and closing costs.

• Works with FSBOs or non-EZ listings too.

• Introduces other agents to the platform and becomes a recruiting opportunity.

Put these Tools into Practice

Every tool is already built for you. Docs, calculators, scripts, and explainer videos make it simple to present EZ to buyers and sellers. The more you use them, the more listings you’ll land.