Topic Thursday 29: Home Evaluation and Deal Analysis Walkthrough
This week’s Topic Thursday walks through a real property evaluation — showing how to pull comps, verify ownership, calculate ARV, and understand profit margins from an agent-investor perspective.
Robert uses an active deal to teach how to evaluate homes, structure cash offers, and analyze profits from investment stage to listing.
Replay + Resources
Resources to Explore
- Letter Templates & Postcards for This Week’s Homework
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Investment System Overview
00:00 Understanding the Four Investment Processes
02:23 Buyer’s Premium and Investor Profit Margins
03:47 Novation vs Fix and Flip: Property Occupancy
Robert explained how every investment deal fits into one of four processes: cash offers, novations, 10% buyer premium listings, or fix-and-flip opportunities. The EZ system helps agents identify which strategy makes sense for each property.
The group also discussed how occupancy can determine whether to pursue a novation or traditional flip — a key detail that shapes how you approach both the seller and your investor partner.
Seller Lead Qualification & Data Verification
04:30 Seller Lead Qualification: Questions to Ask
06:33 Verifying Property Ownership and Tax Records
Before running comps, confirm your data. Robert showed how to verify tax records, ownership, and previous sales history to ensure accuracy. He also shared qualifying questions that help you identify motivation, timeline, and repair expectations early.
Running Comps & Property Analysis
07:27 Running Comps in the MLS
08:56 Analyzing First Comparable Property
09:59 Comparing Kitchen and Interior Features
11:25 Subject Property’s Superior Upgrades
12:42 Evaluating Dated Properties That Sold High
14:04 Reviewing Subject Property Photos
14:41 Determining Property Value After Repairs
16:04 $250K in Recent Renovations Explained
Robert compared active, pending, and sold listings to determine true market value. The subject property — renovated with $250K in updates — outperformed nearby sales, supporting a projected ARV of $1.35M.
Agents learned how to quickly spot upgrades that matter most in valuation: kitchens, flooring, and presentation.
Offer Strategy & Deal Details
16:43 Team Estimates: What Should We Offer?
16:59 Purchase Price Revealed: $850K
17:18 Excise Tax in the Deal
17:53 Reviewing the Purchase Sale Agreement
Agents walked through offer pricing, factoring in excise taxes, fees, and profit spread. The final offer came in at $850K — right in line with the 70% minus repair cost formula used by professional investors.
Financing, Costs & Profit
18:59 Comparing Three Hard Money Lenders
19:33 Best Loan Terms: 9% Interest, 1.25 Points
20:22 Breaking Down the Costs & Cash Required
21:12 How Contractor Relationships Work
22:08 Projected Net Profit: $211K Minimum
Robert broke down real loan terms and fees from three lenders. The chosen loan carried 9% interest and 1.25 points, producing a minimum $211K profit after expenses.
He also discussed how reliable contractor relationships protect both investor margins and agent credibility.
Financing Options & Strategy
23:01 Financing Options for Investors with No Money Down
24:30 Why the Seller Rejected the Novation Offer
25:04 The 70% Minus Repair Cost Formula
26:03 Total Profit Including Commission Breakdown
26:56 Can You Refinance Existing Hard Money Loans?
The team reviewed the “no money down” options available to investors and why understanding cost breakdowns builds trust. Robert shared how commissions fit into total profit and how agents can keep deals fair and transparent.
Agent Advantage & Market Shift
29:41 How These Programs Increase Your Value to Investors
30:57 Preparing for the Shift to Seller’s Market
Understanding ARV, repair costs, and profit structures positions agents as true advisors — not just listing reps.
Robert closed this section with reminders that a seller’s market is coming, and agents who master these calculations will stand out to both homeowners and investors.
Tools, Forms & Homework
31:47 Accessing the Document Library and Forms
32:20 Schedule Updates and Homework Reminder
Agents received homework: practice running comps, evaluate a property using the 70% rule, and prepare to discuss investor outreach.
Robert also shared where to find templates, purchase-sale forms, and investor documents inside the EZ Agent Hub.
💡 Bonus Resources for Homework & Marketing
If you’re building your agent-investor pipeline, these tools will save you time and make outreach easier:
30+ Real Estate Letter Templates Pack – ready-to-send letters for FSBOs, cancellations, and neighborhoods.
Daylight Savings Postcard Template – a seasonal postcard featuring your 0% listing USP.
Never Pay a Commission Flyer & Sign Pack – great for open houses or farming drops.
EZ Seller Ads and Canva Templates – customizable Canva designs to reuse for mailers or ads.
💡 Quick Tip: Turn Canva Ads into Postcards
1️⃣ Resize your Canva project to postcard dimensions
2️⃣ Add a second page for the postcard back
3️⃣ Export both pages for double-sided printing
What’s Next? Get Connected and Keep Learning!
Communities to Join:
Private Student Facebook Group: Join Here
Public EZ Community: Join Here
EZ REI Club: Join Here
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