Seller Price Objection & Answer Sheet
EZ Agent Coach Joy Steidl shared her Price Objection & Answer Scripts on
Objection: “I want to price my house higher.”
Answer: I completely understand every seller wants to maximize their price. The challenge is buyers set the market, not us. With the EZ Platform, we don’t have to guess at the right number. We strategically position your home so the market competes openly, driving the price up to the highest net for you.
Objection: “If we price lower, won’t I leave money on the table?”
Answer: Not at all. On the EZ Platform, pricing competitively attracts the largest pool of buyers, which creates urgency and competition. That competition is what pushes your price higher. Overpricing upfront kills momentum and limits your buyer pool.
Objection: “But I’ve seen other homes listed higher.”
Answer: Many homes are listed high but they often sit unsold or sell for less after price cuts. With the EZ Platform, we don’t have to play that waiting game. We create transparency, urgency, and competition from day one, protecting your time and maximizing your net.
Objection: “What if I still want to test my price?”
Answer: We can absolutely test it but here’s the difference. With the EZ Platform, if it doesn’t generate strong activity within 7-10 days, we adjust immediately while buyers are still watching. That way, you never lose momentum and you stay in full control.
Objection: “What makes the EZ Platform better than traditional MLS?”
Answer: With traditional listings, you hope buyers show up. With the EZ Platform, you get all the exposure of MLS PLUS transparent bidding, targeted marketing, and the ability to choose your commission structure. There’s no downside: you sell faster, for more, and
maintain control.
If you ever get stuck (or want help improving your own scripts) just join the EZ Listing Agents Facebook Group and post your scenario. We workshop things together in real time.
Download Price Objection Scripts (one-page PDF)
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