Topic Thursday #21: More Closed Deals with EZ Platform
Learn how agents and investors work together on EZ Platform to do more deals: commission breakdowns, referral fees, “shock the system” pricing, and why Thursday listings create faster closings.
We also share updates on our lead generation program for Master Agents. Leads from our ad campaigns are already coming in, so it’s important to understand the process and best practices.
Replay + Resources
Want to join these trainings live? You can enroll in the EZ Listing Specialist Certification for free (for a limited time): 
Enroll Now
Investor Listings: Step-by-Step for Agents
When an investor submits a property to the platform, Adam handles the paperwork. He signs the listing agreement (or, in some states, the seller also signs) and sends the agent everything they need:
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Purchase and sale agreement
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EZ addendum (10% Buyer Premium)
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Instructions for MLS
The agent’s job is simple:
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Schedule professional photos
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List the property on MLS with the EZ addendum
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Follow up with Adam if anything is missing or not done (not the seller)
This creates a consistent, repeatable process so every listing is handled smoothly.
Commission Breakdown: 10% Buyer Premium
Investor listings use a 10% Buyer Premium. Here’s how it’s split:
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3.5% – Listing agent
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2.5% – Buyer’s agent
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3% – Investor spread
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1% – EZ Platform
When Agents refer an REI lead to us and we get the deal closed on EZ, the referring agent will receive a 25% referral fee from:
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The platform fee (1%)
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The investor buyer premium (3%)
Even after referral fees, agents come out ahead compared to a standard 3% listing. One $500,000 deal returned more than $22,000 to the referring agent.
State Rules: Who Signs the Listing?
Most states allow the investor to sign the listing agreement. A few require the seller to sign. In those states, the seller signs the listing, and EZ uses a novation agreement before offers are accepted. This keeps the process compliant while protecting commissions.
Listing Strategy: Timing and Exposure
EZ investor listings are entered into MLS at the contracted price (not below-market “wholesale” pricing).
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Listings go live on Thursdays for maximum exposure
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This syncs with MLS syndication across thousands of sites
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Open houses run on the weekend while traffic is highest
This strategy ensures strong visibility and gives listings the best chance to move quickly.
“Shock the System” for Stale Listings
What if a listing isn’t moving? In a buyer’s market, one tactic is to Shock the System:
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Drop the price 15–20% below market value
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Add a 10% Buyer Premium
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Relist on EZ with transparency
This strategy creates urgency, resets buyer interest, and has already led to multiple closings in markets where homes were sitting unsold.
Why This Works
Investor listings succeed on EZ because the structure is simple and transparent:
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Protects investor net without cutting commissions
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Pays agents fairly with built-in premiums
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Gives sellers clear, side-by-side options
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Creates real competition without gimmicks
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Revives “dead” leads into closings
Final Takeaway
EZ gives agents a clear playbook for working with investors. You don’t need to reinvent the process. Follow the steps, use the Buyer Premium structure, and list with confidence.
What’s Next? Get Connected and Keep Learning!
Communities to Join:
Private Student Facebook Group: Join Here
Public EZ Community: Join Here
EZ REI Club: Join Here
Not an EZ Agent?
Become an EZ Agent – If you’re committed to learning, we can waive your enrollment fee.
