EZ Agent Weekly Coaching 46: How to Make $22,750 on An EZ REI Deal (In Progress)
In this week’s coaching session, Robert walked through an EZ REI deal that’s in progress — he worked an REI lead from a Facebook ad, purchased the proeprty with hard money and private funding, and is now prepping for a full retail listing. Using this live transaction as the example, he shows how you can submit distressed properties (and earn referrals from us!), get help from EZ to fund repairs, and position yourself to take the listing. If you’ve ever spotted a property that’s not quite ready — this is how you turn it into a $20K+ opportunity.
Case Study Launch & Submission
00:00 — Robert opened with how the deal started: a property that was already on MLS in Ohio. He emphasized that proper submission of an REI lead to EZ starts with taking action — instead of waiting for “perfect” listing lead, he saw the opportunity and began building a deal package.
Submission Documentation: CMA, ARV & Repair Estimates
02:42 — As any agent should, Robert did the groundwork: complete CMA showing current market value, a contractor estimate listing around $40K in repairs, and an ARV (After Repair Value) of about $380K. When you submit an REI lead or work a lead EZ sends you, your goal is to give investors and partners confidence and expertise.
Profit Model & Commission Structure
04:45 — Here’s the math: purchase price set at $220K; front-side commission of 3% equals $6,600. After work and listing at ~$380K with a 10% buyer premium, the agent earns 25% of the referral commission — putting him at a minimum of $22,750, assuming all goes as planned. Clear numbers make decisions easier.
Presenting Deals to Investors
07:10 — Robert explained that to submit deals you don’t need to be the builder — you need to make a business case. Show the value, the spread, the plan. When you package it like a deal, you become more than a lead-finder — you become a partner.
Investment Criteria & Value Add Strategy
08:18 — Rule of thumb: aim for a minimum 15% ROI. Robert and Adam pointed out you don’t have to add massive additions. For example: increasing bedroom count within existing structure, leveraging garage count, yard space. These smaller tweaks create value without big risk.
Project Preview: Seattle Flip & Documentation
12:33 — Robert previewed a flip project in Seattle to show proof in progress: location matters, outdoor space matters, documentation matters. They’ll share before/after photos and cost logs later — point being: you build credibility by showing what you’re doing.
Q&A: Finding Fixer Properties on the MLS
13:28 — During Q&A, an agent asked how to scout fixer properties on the MLS. Answer: Spot the discount, pull the data, submit the package. You don’t need off-market deals to win — you need the right approach and submission quality.
0% Platform USP: Winning Listings in Any Market
15:53 — Robert closed by reminding the agents: our 0% Listing Platform gives you leverage even in soft markets. The key is transparency, value, and real documentation. List in any market if your offer and communication stand out.
Key Takeaways
Always submit full documentation: a CMA, repair estimates, ARV.
Know your profit potential before submitting a deal — aim for 15%+ ROI.
Present the deal like a business, not just a “maybe lead.”
Document what you do — before/after, cost logs, project updates build credibility.
Use our 0% Listing USP to win listings in any market condition.
Stay Connected
The best way to keep learning and stay plugged into new ideas is through our agent communities. Join the conversation, share your wins, and get feedback from peers who are building with EZ every day:
You don’t have to figure this out alone—connect with other agents using the same tools and scripts, and you’ll always have a place to turn for answers and support.
