Topic Thursday #16 – Recap
If your listing presentations still rely on instinct or comps alone, you’re leaving leverage on the table. This week’s training focused on how EZ agents are using InfoSparks and RPR to bring clarity and confidence into every pricing conversation, even before the appointment begins.
Why Use InfoSparks?
Sellers don’t just want an opinion—they want proof. InfoSparks helps you show:
Market trends by neighborhood and price point
Days on market by property type
Active vs. sold inventory
Pricing shifts over 6–12 months
Where the market is moving (not just where it’s been)
With the right visuals, you position yourself as the expert and take control of the conversation early—without sounding defensive or uncertain.
InfoSparks vs. RPR
InfoSparks: Best for clean, visual market overviews. Use it to show trends in inventory, pricing, absorption rate, and buyer activity across zip codes or price segments.
RPR: Best for property-specific comps and deeper valuation analysis. Helpful when refining pricing or responding to investor questions.
Most EZ agents use both: InfoSparks to explain the market, RPR to validate the price.
What to Show Sellers
Use InfoSparks or RPR to:
Compare active inventory vs. sold listings in the seller’s price band
Show how long similar homes are sitting on the market
Highlight absorption rate and why it matters for timing
Demonstrate what happened to sellers who overpriced in the last 90–180 days
Back up your confidence when a client asks, “What if we list higher?”
This helps shift the discussion from opinion to observation. You’re not arguing. You’re pointing to evidence.
How to Use It in Practice
Send before you show up
Email a snapshot or screen recording of key visuals the day before your appointment.Use the right filters
Narrow your search by price, property type, and zip code so the data matches the listing.Avoid overloading the charts
Two or three key visuals are more powerful than seven pages of graphs.Use the visuals to handle objections
If a seller questions the price, refer back to what the data shows instead of debating.Lead the conversation, don’t follow it
Start with market context before talking numbers. Show, then recommend.
Tips Shared in the Training
Use rolling 6-month data to smooth out noise in smaller markets
Add a custom note when sending reports so the seller knows what to look at
Pair InfoSparks with a Fast Track summary to make it easy for sellers to understand
Position the visuals as “what the market is saying,” not just what you think
Use this when following up after a listing goes live to track performance vs. market shifts
What’s Next: Fast Track Reports
Next week, we’re continuing with Part 2—a step-by-step walkthrough on how to use InfoSparks’ Fast Track tool to quickly generate shareable visual summaries for your listing prep and follow-up.
If you want to shorten your pre-listing workflow while improving seller trust, show up ready.
Stay Connected and Lean on Each Other:
Private Student Facebook Group: Join Here
Public EZ Community: Join Here
EZ REI Club: Join Here
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