Topic Thursday 27: Live Listing Review and REI Deal Coaching
Kenneth brought his first EZ listing to this week’s Topic Thursday, and the group reviewed it live. From MLS description wording to open house timing, Robert and the team broke down what to fix and how to keep things simple for buyers and sellers. Along the way, agents shared real-world investor lessons, Buyer Premium strategies, and why following the process protects you and your sellers.
Also: Unsure how the Buyer Premium benefits buyers, sellers, and agents? Want to learn how to explain the benefits during sales conversations? Check out this Buyer Premium “minicourse“, where we’ve curated related content for convenient viewing.
Replay + Resources
Related Training Content
- HUD/ALTA Q&A
- Closing Document Walkthrough for REI Deals
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Pricing, Timing, and MLS Wording
Kenneth listed a property 15% below the seller’s target to drive offers. The group agreed with the approach but flagged issues in his MLS remarks. Robert reminded everyone that long explanations about Buyer Premium and financing can backfire. Keep MLS simple: excite buyers, avoid compliance problems, and explain details in person.
Investor Deals and Lessons Learned
Kenneth shared a referral from an investor seller who had failed with other listings. Robert showed how asking better questions revealed weak spots in the seller’s story. One key lesson: never set a precedent by paying seller expenses out of pocket. Investors must handle property prep themselves, or it undermines every future deal.
Buyer Premium Explained Clearly
Joy and Kenneth explained why commissions still appear on the seller’s side of HUD/ALTA even when the buyer pays. Sellers only need to see the math: the numbers balance, buyers can finance costs, and objections disappear. Kenneth tested this with a seller, and the appointment closed fast.
Best Practices to Protect Sellers and Agents
Robert stressed the importance of letting buyers see properties easily. Appointment-only showings kill momentum. Instead, align your go-live date with open house exposure for maximum impact. For investors, follow proven EZ processes — they’re built to protect both the agent and the seller.
Stories and Proof That Win Sellers
Robert reminded everyone that sellers don’t just hire one agent — they get the whole EZ brain trust. When agents lean on the network, tough objections get solved. From maximizing hot sheet exposure to showing transparency in offers, the proof stacks up and builds confidence with sellers.
Action Plans
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