These short clips and notes come from live coaching calls where agents shared how to improve MLS remarks and structure their listing agreement language when using EZ Real Estate Platform. Each section links to the relevant coaching highlight and additional resources as applicable.
1. “Seller is motivated” MLS Remarks
“Seller is motivated to help your buyer make this work – call 555-5555 to ask how”
This was a script Joy shared in the chat. You can use the EZ 800 number or your own.
This followed a discussion about objections: why use buyer premiums over standard seller concessions?
Clips and Resources:
Objection Handling Tips: Why use buyer premiums over standard seller concessions? (Start time 24m27s)
Or, jump to the full show notes.
Here’s a consumer-facing blog post on the EZ website you can share as you please:
Joy also shared her quick guide on Buyers Premiums vs. Seller Concessions:
2. Simplifying MLS Remarks
Joy says keep MLS remarks simple “See offer Instructions;” also, get people excited with language like “priced way below market value”
Quick Tips for MLS Remarks (Start time: 10m12s)
Or, jump to the full show notes.
3. Listing Agreement Language
What language should be in your listing agreement? Bonnie, Robert, and Joy discuss.
Source: Monday Session 37 (Start time: 3m22s)
Q&A: What language should be in your listing agreement? (Start time: 3m22s)
Or, jump to the full show notes.
Joy's Script
Joy also shared in the chat:
“In the commission portion put the amount the seller would agree to if doing it traditionally. Then under exhibits and addenda put see EZ addendum then in special stipulations add ‘If the seller chooses to use the EZ Real Estate Platform, then the compensation will be executed according to the EZ Real Estate addendum; if seller does not choose to use the platform then the compensation will be issued according to line 62 of this agreement.’“
Remember: use the EZ addendum, keep MLS language simple, and save long-winded explanations for one-on-one conversations (i.e. don’t over explain)!
You can download a PDF containing all the information in this post below:
