Topic Thursday 28: Seasonal Marketing Ideas & Website Tips for Real Estate Agents
From fall pop-bys to landing page setup, this session showed how to make the most of every season — and every visitor to your website.
Replay + Resources
Resources to Explore
- Seller Net Calculator HTML Code
- Brett’s Recommendation: RealBird.com
- Nick’s Magical Marketing
- Robert’s Never Pay Commission Postcard
- Daylight Savings Roll Back Postcard
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Seasonal Pop-By Ideas for Door Knocking
Some ideas shared:
Hot cocoa kits and mugs from the dollar store
“Fall Back & Save” postcards for daylight savings
Seasonal savings themed around holiday shopping
0:00 Seasonal Pop-By Ideas for Fall
3:01 Daylight Savings Marketing Strategy
4:50 Holiday Shopping Season Savings Theme
6:25 Dollar Store Pop-By Gift Ideas
Grab a Daylight Savings Postcard Template here:
Marketing Hooks & Copywriting Tips
Use the season’s natural themes: savings, time changes, gift-giving.
Pair them with your USP:
“My sellers never pay a commission. See how much you can save this season.”
For ideas or one-liners, agents were encouraged to use ChatGPT to kick off creative brainstorming – consider it a tool to beat writer’s block rather than a replacement for you!
For a quick postcard template, try adding seasonal flair to Robert’s Never Pay a Commission postcard!
Landing Pages, RealBird, and Seller Tools
Agents learned the difference between website pages (browsing with open navigation) and landing pages (action with limited navigation).
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Brett suggests RealBird for simple $99/year landing pages and QR codes.
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Embed the Seller Net Calculator on your own site as a lead magnet.
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Add a CTA: “See if your home qualifies for our 0% listing.”
“Don’t overcomplicate it,” Katt said.
Website Building & Platform Tips
If you’re starting from scratch, keep it simple.
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WordPress, Wix, or Squarespace all work.
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Separate buyer and seller pathways in your navigation menu if you are targeting both.
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Avoid overload: Give all audiences a place to learn what you can offer them. You can work on building out depth of content later.
IDX integration and YouTube hosting were reviewed as must-knows — with a clear takeaway: YouTube beats Vimeo for ease of embedding, SEO, and visibility.
09:23 Landing Pages vs. Website Pages
16:27 CTA Ideas for Seller Net / Home Evaluation Offer
20:12 Copywriting: Buyer vs. Seller Page USPs
25:36 Go High Level Landing Pages
Organic Marketing & Magical Marketing Course
Agents compared organic vs. paid marketing.
Katt shared her experience with inbound, relationship-driven growth, while Nick’s Magical Marketing Course covers paid ads and retargeting basics for those ready to scale.
31:55 
Vimeo vs YouTube Comparison
Mail Merge & Tracking
Robert’s upcoming Mail Merge Workshop will cover how to send personalized mail without outsourcing.
Until then, agents were reminded: track responses through custom landing pages or calls — even fridge magnets count when leads call months later.
Opportunities & Expansion
EZ is already exploring international markets in Canada, Mexico, and Italy.
What’s Next? Get Connected and Keep Learning!
Communities to Join:
Private Student Facebook Group: Join Here
Public EZ Community: Join Here
EZ REI Club: Join Here
Not an EZ Agent?
Become an EZ Agent – If you’re committed to learning, we can waive your enrollment fee.
