Topic Thursday #20: 3 Listing Options for Investors Every Agent Should Be Offering
Investor relationships are one of the most reliable ways to build repeat business — if you can offer options that actually solve their two biggest challenges: protecting margins and selling quickly.
In this session, we covered the three proven listing options every investor should see before deciding how to sell. We also broke down why gimmick strategies like dollar listings and Dutch auctions fail in today’s market.
Replay + Resources
See Also:
- 3 Options for Investors (Last Week’s Slide Deck)
- What’s the Deal with $1 Listings?
- Buyer Explainer Videos
Want to join these trainings live? You can enroll in the EZ Listing Specialist Certification for free (for a limited time): 
Enroll Now
Why Gimmick Pricing Misses the Mark
Dutch auctions (starting high, dropping price weekly) create a “wait it out” mentality, not urgency.
Dollar listings bring in unqualified traffic, waste agent time, and often drive away serious buyers.
Both rely on hidden negotiations and generate more chaos than competition.
EZ’s transparent platform solves these issues by showing every offer in real time, notifying buyers when they’re outbid, and letting sellers choose to accept, counter, or keep the event open.
The 3 Listing Options
1. Cash Offer
Formula: ~70% of after-repair value (ARV) minus repairs and investor fee.
Example: On a $400,000 ARV home, offer might be $271,000.
2. Novation
Partnership with the seller to complete needed work before sale.
Pays more than cash offer — up to ~80% of ARV minus repairs.
Example: $400,000 ARV home = $315,000 offer.
3. EZ Investor Listing with Buyer Premium
List at the investor’s contract price (not a discounted “wholesale” number).
Add Buyer Premium to cover commissions and investor profit.
One offer at list price can meet the investor’s net — but competitive bidding can push it higher.
Example: $98,000 contract price + 10% Buyer Premium = $107,800. Even one bid hits the investor’s target. Multiple bids can create large spreads.
Real-World Example
Contract price: $98,000
Current value: $180,000
After-repair value: $220,000
Listed at $98,000 + 10% Buyer Premium
Even with one offer, all parties are paid. With competition, spread increased to $42,000 for the investor.
Why This Works
Protects investor net without cutting commissions
Competitive pricing + MLS exposure drives faster sales
Gives sellers clear options instead of a take-it-or-leave-it number
Creates opportunity from “dead” investor leads that rejected cash offers
What’s Next? Get Connected and Keep Learning!
Private Student Facebook Group: Join Here
Public EZ Community: Join Here
EZ REI Club: Join Here
Not an EZ Agent?
Become an EZ Agent – If you’re committed to learning, we can waive your enrollment fee.
