Topic Thursday #22: More Closed Deals with EZ Platform
In this week’s interactive Topic Thursday, we ran through the most common agent FAQs about the EZ Platform. Agents tested their knowledge, got real answers, and learned how to use the platform more effectively.
Watch the replay below or continue reading for the Q&A.
Replay + Resources
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This week’s training took a fun twist with interactive agent trivia. We went question by question through the FAQs agents ask most often about the EZ Platform. Here’s the recap:
1. What is the rule using a Buyer Premium?
It cannot exceed the appraised value of the home.
2. What is a buyer bucket pool?
The pool of buyers available for a property type (e.g. 55+ community, standard family home, luxury property).
3. Why does the buyer bucket pool matter in a buyer’s market?
Smaller pools require deeper price cuts to attract traffic.
4. When pricing an investor’s home for an EZ Listing, what is the starting price?
Whatever the investor has it under contract for.
5. What is reverse prospecting?
Contacting agents whose buyers are already searching in an area to see if they’re interested in your property.
6. What are three advantages for buyers using a Buyer Premium?
Lower interest rates (buydowns).
Closing cost coverage.
More flexibility with funds (sometimes down payment help or commissions paid).
Agents Explain Buyer Premium Benefits
Buyer Affordability Tips using Buyer Premiums
The Power of Buyer Premiums
7. Where do you submit an EZ traditional listing?
On the platform under the Agents tab.
8. What is EZ’s 800 number?
1-800-231-0058.
9. What progression of website are we on?
Version 3. Benefits: better security, speed, fixes bugs, scalable for growth.
10. What referral fee does EZ pay for investment property leads?
25% of company money (including the 1% platform fee and 3% investor insurance).
11. How can you convert a traditional MLS listing into an EZ listing?
Use the “Shock the System” strategy.
12. Why do we start listing events on Thursdays?
To take advantage of ListHub syndication and weekend traffic.
If no bids after 10 days, the listing renews automatically for another 7 days.
13. What is EZ’s rule of Days on Market?
Homes sell in about half the average DOM for the area.
14. Who signs the listing paperwork on investor homes?
Usually the investor. In some states, also the seller (with indemnification clause).
15. Is there a strategy to make extra money?
Yes: double-end by bringing the buyer, or buy Enterprise seats and earn 10% of company money from your team.
16. What is the recommended Buyer Premium on investor homes?
10% total: 3.5% listing agent, 2.5% buyer’s agent, 3% investor, 1% EZ.
17. Examples of reverse prospecting messages
“Wouldn’t it be nice to offer your buyer 4% toward closing costs or rate buy-downs?”
18. What is a one-and-done open house?
A large, all-day open house with lenders, agents, and 100+ attendees to create urgency and competition.
Resource: How to Host A One-and-Done Open House
19. Where can you watch agent coaching replays?
In the Training Hub on the EZ site (links to YouTube). Also in Agent Hub.
20. Who signs the EZ addendum?
All parties: buyer, seller, and both agents.
21. How do you handle “my buyer won’t pay commission” objections?
Point out the home is priced below market.
Explain Buyer Premium covers commission.
Show how buyers benefit: rate buydown, closing costs, debt payoff.
22. Why should sellers list on EZ?
0% listing commission.
Full transparency.
More buyers and offers.
Higher competition = higher sales prices.
23. Raymond’s Success Story
Discounted listing in Carson, CA (from $840K to $722K).
Generated 120+ buyer inquiries in a just few days.
Prepared for a massive open house with multilingual agents and lenders.
24. How to boost open house turnout?
- Price it right
- Time your open house with the MLS launch (Launch Thursday)
Use Facebook Marketplace listings for extra visibility.
Open House Checklist
Open House Marketing Materials
Lender Partner Materials for Your Open House
25. What should you bring to a listing appointment?
Listing presentation
CMA
Listing agreement
EZ addendum
Marketing samples and past case studies
RPR trend sheet or other market report
Seller’s net sheet (use EZ Seller’s Net Calculator)
Net Sheets + Closing Documents (The Alan Story)
Listing Presentation Example Demonstration
26. What new tools are in the Agent Hub?
Seller’s Net Calculator, closing statements, buyer addendum, explainer videos, Canva templates for postcards,
27. What’s in the new EZ marketing video?
0% commission option, transparent offers, Buyer Premium benefits, reduced showings, pre-qualified buyers, and faster closings.
Bottom Line:
Keep it simple. Always pick the addendum with just the model your seller chooses.
Explain clearly. Ensure your sellers understand their pricing and commission strategy upfront and why it’s important to price the home right.
Use the form with the investor option when needed. Clearly specify how investors get compensated, if applicable.
Following these best practices will help reduce friction, keep buyers confident, and help everyone feel good about their EZ Real Estate Experience.
What’s Next? Get Connected and Keep Learning!
Communities to Join:
Private Student Facebook Group: Join Here
Public EZ Community: Join Here
EZ REI Club: Join Here
Not an EZ Agent?
Become an EZ Agent – If you’re committed to learning, we can waive your enrollment fee.
