Mentioned in Session:
Canva Made EZ Course
Seller Net Calculator
EZ Agent Weekly Coaching & Mastermind #34
This session focused on practical ways to strengthen your follow-up, improve your marketing assets, and use better messaging across video, print, and outreach. We also addressed mortgage-related questions and platform positioning.
Mortgage and Title Strategy Overview
We opened with a conversation around how mortgage brokers can support EZ listings using buyer premiums and how to communicate clearly with title and escrow early in the deal.
Key takeaway:
Set expectations up front and clarify deal structure with your lender and title partners early to avoid delays later.
See Also: Buyer Premium Basics
FSBO Messaging Scripts and Hooks
Normalina shared her automated FSBO funnel, but STOP messages were common. The issue? The initial message didn’t spark enough curiosity or value.
Fix the first impression:
Lead with a question or a unique value hook.
Example language:
“Would you consider an offer from a buyer that doesn’t reduce your net price?”
“Is the property still available, or already under contract?”
These types of openers start conversations before the reader loses attention.
QR Code Placement and Strategy
Agents discussed how to use QR codes effectively. Rather than pointing to a homepage, choose a high-value destination.
Top QR code destinations:
A 60-second explainer video
A seller opt-in form (“See what your home could sell for”)
Your EZ profile with testimonials and active listings
Tip: The QR code must lead somewhere relevant, easy to read on mobile, and focused on conversion.
Messaging for Business Cards, Flyers, and Videos
Kenneth shared a Canva-built business card and flyer funnel that leads to structured FAQ videos on his site. The group reviewed ways to tighten the copy and make the CTA more relevant to sellers.
Strong openings to use:
“I help sellers keep more of their equity while still getting full-service results.”
“If your home didn’t sell, it might be because of this (and not the price)”
Video scripts that perform:
“I’ve helped homeowners sell without dropping their price. Want to know how?”
Keep the message short, direct, and tied to results.
Seller Net Calculator: Quick Tour
Mick Fox demoed where to find the Seller Net Calculator and how to use it in buyer and seller conversations.
Use cases:
Show monthly savings with rate buydowns
Structure offers that fit within buyer affordability limits
Break down the true net for both sides
This is a key tool when affordability is the primary concern and buyer objections are tied to payment, not price.
Explaining EZ Without Overcomplicating It
Agents often get asked, “What is EZ?” The goal isn’t to explain the platform—it’s to explain the benefit.
Better framing:
“It’s how I help sellers get more offers while paying less in commission.”
“It’s how I help buyers make their money go further even in today’s rate environment.”
The simpler and more outcome-focused your answer, the more likely the conversation continues.
Community and Senior Market Outreach
The group closed with ideas for local outreach, especially for agents targeting the senior market or neighborhood networking opportunities.
Suggestions included:
Attending HOA meetings
Hosting seller Q&As at community centers
Using simple one-page flyers with QR codes tied to listings or testimonials (Check out Monte’s flyer idea)
