Buyer Explainer - How to Make an Offer on EZ

Simplify the offer process and make your listings shine with the updated EZ Real Estate Platform Explainer. Perfect for helping buyers and their agents understand the platform and maximize their bidding power!

How to Use this Canva Template:

Customize as necessary: Adjust branding and add the property address.
Download as PDF (Standard): Ensure it’s ready for easy sharing or printing.
Send sheet: Share with potential buyers and their agents for a streamlined process.

Go the extra mile by adding your listing name, contact details, and property address. Swap the QR code to link directly to your property listing for a seamless experience.

But if you’re short on time, no worries—the default QR code leading to ezrealestateplatform.com works just fine!

Pair It for Extra Impact:
Combine this asset with our free buyer explainer video(s) to walk agents and buyers through the process step-by-step. It’s a game-changer for engagement and clarity.

Scripts and Pitches

1) Handing Out the Explainer Sheet at the Open House

“Thanks so much for coming by today! If you’re thinking about making an offer, here’s a quick guide on how to do it through the EZ Real Estate Platform. It’s super straightforward, fully transparent, and gives your buyer complete control. You can even make your offer while you’re here if you’d like! If you have any questions or want to walk through the steps together, I’m right here to help.”

See More: Open House Marketing Pack

2) Sending the Explainer as an Email Attachment

Subject: Ready to Make an Offer on [Property Address]? Here’s How!

Hi [Buyer/Agent Name],

Thanks for your interest in [Property Address]! I’ve attached a simple guide on how to make your offer using the EZ Real Estate Platform. It’s 100% transparency, giving your buyer the power to see and adjust their offer in real time. No more guessing games or hidden offers. The seller will be able to see your offer right away and can accept, reject, or negotiate any offer at any time.

If you need any help or want to get started, let me know. I’m here to make it as easy as possible for you!

Best,
[Your Name]
[Your Contact Information]

3) Handling the Objection: “I Just Want to Submit an Offer the Traditional Way”

“I get where you’re coming from, but the seller is really excited to consider offers made through the EZ Real Estate Platform. Here’s why: It’s 100% transparent, so everyone can see every offer in real time and make fully informed decisions. No more blind guessing or dealing with ‘highest and best’ stress or slow communication.

Your buyer stays in the driver’s seat – is there a reason they wouldn’t want this, or are they just concerned the platform will be complicated? I’d be happy to walk you through how simple it is. Trust me, once you see how it works, you’ll get why it’s the better way to go!”