Want to dominate your market without cutting corners? Certified EZ Listing Agent Alton Jones shows how the EZ Real Estate Platform allows agents to win more listings, drive higher offers, and increase earnings—all while delivering full-service value.
Here’s how Alton turned a $550,000 starting price into a $649,780 sale, complete with referrals, leads, and big commissions.
Key Stats
Showings: Just ONE Open House.
Marketing Budget: $560
Open House Attendance: 175+ attendees
Starting Price: $550,000
Selected Offer: $613,000 + 6% buyer’s premium
Final Purchase Price: $649,780 (cash)
Commission Earned: $36,780
Additional Results:
70+ warm leads added to his database
2 new listing appointments from referrals
9 qualified buyer leads
The Process - How Alton Did It
Lead with Unique Value
Alton’s pitch? “If I can sell your house for 0% commission, can you think of any reason why you wouldn’t want to do that?” This simple, confident question gets sellers hooked.Small Investment, Big Payoff
A $560 marketing spend, including pro photos and postcards, was all it took to pack his open house. 175+ buyers braved the rain to see the property.Use Transparency to Create Trust
The EZ Platform lets buyers see competing offers in real-time, removing doubts and boosting confidence. Buyers came prepared to act fast, resulting in 33 offers that pushed the final price higher.Drive Competition with FOMO
The three-hour open house created urgency. By showing attendees how many other buyers were interested, Alton leveraged the Fear of Missing Out to motivate competitive bidding.Double-Side the Deal
Transparency also helped Alton secure the winning buyer directly, resulting in a dual-agency transaction and maximizing his commission.
Take Action
Alton’s results show what’s possible when you combine the right platform with the right strategy.
- Already Certified? Connect with other EZ agents in the Facebook Group for more ideas that work.
- Not Certified Yet? Start now! Become an EZ Listing Specialist.
