EZ Agent Weekly Coaching 41: FSBO Wins, Buyer Premium Explained, and Real Proof
Kenneth closed a listing appointment in under an hour. Mike saw 8,000 views and 4,000 saves in 20 days. Joy explained the Buyer Premium so clearly the seller’s only answer was “yes.” Robert reminded the group that overpricing costs thousands and that one strong open house is all you need.
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Shared in this call:
- Joy’s Seller Price Objection Cheat Sheet
- Flyer Template Never Pay a Commission
Related Resources
Pricing Myths and the Cost of Getting It Wrong
Robert laid it out: taking an overpriced listing costs $3,000 out of pocket before the first showing. Sellers who rely on Zillow are often off by $100,000 or more. Agents who “just take it and pray” end up chasing price down. The solution? Use RPR, comps, and proof instead of seller opinion.
Real Proof That Wins Sellers
Mike almost pulled his listing off EZ until he checked the numbers: 8,000 views and 4,000 saves in just 20 days. Kenneth walked into a tough appointment ready for the Buyer Premium objection. He showed a cover sheet and Alton’s open house video, and the sellers signed in under an hour. Proof beats theory.
FSBOs, Expireds, and Postcard Marketing
Kenneth committed to delivering 30 postcards per week. He places them in local businesses and on doors for FSBOs and expireds. For broader farming, Robert recommends Every Door Direct Mail as a low-cost way to hit whole neighborhoods. For FSBOs or expireds, use targeted postcards instead.
Buyer Premium, HUD, and Clear Explanations
Joy and Kenneth explained how Buyer Premium works on HUD/ALTA and why commissions appear on the seller side even when the buyer pays. Once sellers see that the numbers balance out — and that buyers actually benefit through financing options — objections disappear.
The One Open House Strategy
Kenneth’s sellers asked, “What if nobody shows up?” He showed them Alton’s open house story — 175 buyers in the rain, 33 approved bidders — and backed it up with MLS results. One open house, run right, creates demand and drives offers.
Investor Mistakes and Turnkey Solutions
Most investors spend $25,000 a month on marketing, only to fail because they don’t verify title, condition, or numbers. EZ’s turnkey program cuts overhead by 75% and delivers clean, verified leads. Proof: Adam went 10-for-10, averaging $47,000 profit per deal. Another investor closed an “impossible” deal in just two weeks.
Stay Connected
The best way to keep learning and stay plugged into new ideas is through our agent communities. Join the conversation, share your wins, and get feedback from peers who are building with EZ every day:
You don’t have to figure this out alone—connect with other agents using the same tools and scripts, and you’ll always have a place to turn for answers and support.
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