How Donnie Bennett Uses Creative Commission Strategies to Close More Deals
Donnie Bennett is redefining what it means to succeed as a real estate agent. With the EZ Real Estate Platform, he’s securing more listings, earning more on each deal, and ensuring buyers’ agents are paid fairly—even with changing industry rules. His approach is all about thinking outside the box, and it’s working. Here’s how Donnie does it—and how you can apply his strategies to your own business.
Watch the full replay on YouTube: Click here
Get More Listing Appointments by Offering Something Different
Donnie knows what gets sellers to call: curiosity. By advertising a commission package that starts as low as 0%, he immediately stands out in a crowded market.
This isn’t just a gimmick. Sellers want to know how 0% commission works, which gets Donnie into more conversations with serious clients. Once he’s at the table, he uses the EZ Platform to show sellers all their options, tailoring his approach to meet their goals.
The Key: Offer value sellers can’t ignore. Whether it’s saving equity or reaching more buyers, showing sellers you can solve their problems is the fastest way to win appointments.
Skip the Standard Pitch: Present Creative Pricing Options
Most agents stick to one way of doing things, but Donnie flips the script. He presents sellers with clear, creative pricing options—including 0% commission with a buyer’s premium. This approach makes it easier for sellers to see how they’ll save money while still getting top-notch service.
Instead of a one-size-fits-all approach, Donnie adjusts his strategy to fit the seller’s needs. For example:
- Buyer’s Premium: He explains how adding a premium can offset the commissions that ordinarily would come out of their net proceeds.
- Market-Based Pricing: He emphasizes the importance of pricing competitively to attract multiple offers and drive up the sale price, but his sellers still have the option to list the traditional way if push comes to shove.
Why It Works: Sellers appreciate choices. Donnie gives them control over their sale while guiding them toward the best strategy.
Presenting Net Sheets to Explain the EZ Difference
Wondering how to explain to sellers why using the EZ Listing Method is a smart move? Here’s an example net sheet presentation to use on listing appointments, as taught in the EZ Listing Method Course (our platform certification course for agents).
Not an agent yet? Start here to learn how you can use the EZ Platform to stand out, win listings, and grow your income.
Creative Ideas for Agent Commission Structuring
Donnie’s secret? He’s not cutting his commission—he’s structuring it in ways that let him earn more.
For example, he combines the EZ Platform’s transparency with creative negotiation strategies to drive up sales prices. Higher sale prices mean higher commissions.
The flexibility of EZ lets him get creative with how those commissions are structured. He can use any combination of traditional commissions, fees, and/or buyer premiums to work out a compensation party that works for everyone.
Donnie often earns more than the traditional 6% commission rate, all while providing sellers with a better experience and better results.
Making Sure Buyer’s Agents Get Paid
Buyer’s agents are a critical part of Donnie’s B2B network, and Donnie ensures they’re compensated fairly, even with NAR’s new rules on seller concessions. By being transparent about how commissions are built into the deal, he eliminates confusion and builds trust with buyer’s agents.
How He Handles It:
- Clear communication about how commissions work in each transaction.
- Transparent breakdowns of fees so there are no surprises.
- Flexibility when necessary
The result? Positive relationships with agents and smooth transactions that keep everyone happy. Plus, for transactions where Donnie double-sides the deal, he gets to make more money when all is said and done
What You Can Take From Donnie’s Success
Donnie’s approach is something you can replicate. He uses the EZ Real Estate Platform to:
- Stand out from competitors by offering something different.
- Win more signed listings with creative commission options.
- Earn more per deal through smart structuring and higher sales prices.
- Build trust with buyer’s agents by ensuring fair compensation.
These strategies are practical, actionable, and proven to work.
Start Thinking Outside the Box
Donnie’s success shows that the real estate industry rewards creativity and flexibility. Whether it’s offering 0% commission to get your foot in the door, using the EZ Method to create bidding wars, or finding ways to boost your earnings, there are opportunities to grow your business in every transaction.
Still overthinking your next move? Shake off analysis paralysis by joining our students-only Facebook Group for tips, support, and strategies from top-performing agents.
Not an agent yet? Start here to learn how you can use the EZ Platform to stand out, win listings, and grow your income.
Make the leap today—your next big breakthrough is just around the corner!
