How EZ Agents Thrive in a Shifting Buyer’s Market (And Get Listings Others Can't)
EZ Agents have a unique position in a buyer’s market. Our agents can drive true price discovery with a transparent offer platform and follow a system, with continued support from their community of peers, that works in any market.
In fact, we embrace market conditions at EZ – we don’t hide from them.
As an agent, if you’re not equipped to help your clients win in these conditions, it’s time to stop settling for average. This week’s Topic Thursday is all about you – The Agent – and how you can level up.
"Use your EZ certification—it separates you from 99% of the competition."
"Anybody can promise a big number, but the data doesn’t lie."
"Transparency helps probate sellers and their siblings avoid family infighting"
💡 Here’s a short, punchy seller script for a buyer’s market.
“Can I ask you a quick question? In this shifting market, would you rather price your home aggressively now and pull in multiple buyers, or list it higher and let buyers push you into making price drops later?”
Here’s what we covered:
✅ Price It Right (Aggressive Upfront Pricing)
“In a buyer’s market, you either price ahead of the market or chase it downhill later.”
Save your sellers—and yourself—from tough conversations later. Use transparent pricing from day one to avoid that dreaded spiral.
✅ Shut Down Those Crazy Agent Promises
When other agents promise unrealistic values, don’t argue, show the facts. Let the comps talk. Let the market data talk. You win the listing every time.
✅ Probate & Sticky Situations
Probate heirs and distressed sellers don’t trust easily, so don’t approach it like a typical listing:
You’re not selling a service; you’re solving their problem.
The faster you lead with transparency, the easier it is to separate yourself from other agents and investors contact them.
✅ Converting FSBOs with Hard Data
FSBOs think they don’t need you. Use a pull, not push, approach.
If you say it, they doubt it. If they say it themselves, they believe it.
Give them numbers they can’t deny and let them reach the conclusion themselves.
✅ Your EZ Certification is Your Edge
EZ isn’t a shiny object – it’s a certification and toolkit you can leverage to set yourself apart:
✅ Quick Video Follow-ups (and Why They Work)
“Text videos break barriers. They see your intent instantly. Use it, and stand apart from 99% of other agents.”
