Clips available to non-members
Overview:
- Buyer premiums can help make a deal work when there are property or affordability issues.
- If your broker is skeptical, let them know hundreds of transactions have been done this way.
- Ohio already has listings with 30, 40, and 50-plus offers using this method.
- If a home doesn’t sell, it’s usually because of price, market conditions, or location.
- A 0% listing gets attention, but it also gives agents a way to get sellers on board with pricing right.
- Hidden highest and best leaves buyers and sellers guessing – transparency is better for everyone.
Buyer Premium
EZ’s buyer premium can be used when the deal has another problem attached to the property or the buyer’s financial situation. It’s not just for commissions!
In this clip, EZ’s Buyer Premium was tied to specific deal problems:
- solar panels
- credit card payoff
- financing buyer-agent compensation over time instead of paying it all up front
When you’re speaking with someone about buyer premiums, keep the conversation grounded in the actual problem in that deal.
My Broker is Skeptical (Ohio)
One agent’s question was whether listings in Ohio should stay on the site for two weeks instead of one because brokers there still push back on the method. There are really two parts here, though. First: a general distrust of something new. Second: a misunderstanding on the role an offer window plays in the overall listing strategy.
Robert gave a few examples of successful offer events in Ohio that used a one-week window:
- homes with 30 offers
- homes with 40 offers
- homes with more than 50 offers
The point was not that Ohio needs extra time just because one broker came up with a knee-jerk reaction to something “different”. Offer events for Ohio listings have already been a huge success, and the pushback was coming from brokers who still did not understand how it works. And, of course, timing your offer event window depends on market conditions, showing access, pricing, and your overall strategy.
Why Isn’t My Home/Listing Selling?
A listing usually sits for three reasons:
- the price isn’t attractive to the buyer pool
- the market conditions are unfavorable
- the location cuts down the number of people willing to buy it (the buyer pool)
The platform does not fix bad pricing or market conditions. The platform can help generate more competitive offers on average than traditional listings when the proven processes are followed, though. This is regardless of market conditions, but market conditions need to be considered in the overall pricing and listing strategy. Agents should make sure their seller understands the importance of pricing attractively, and how their results might be negatively impacted if they don’t.
0% Commission Listings
A 0% listing gets attention because the seller starts doing the math right away and imagines how much they can save by not paying agent commissions.
A seller knows what 3% or 6% costs on their home. That number makes them stop and ask how you can do it.
That is your opening. After that, you still need to explain the interaction between:
- price
- net
- negotiations
- leverage
- terms/deal structure
- seller outcome
- transparency
- buyer premiums
- affordability
Even in traditional real estate listings, the buyer ultimately pays the listing commissions through the overall price they pay for a home. A buyer premium not only shifts how this is defined, but it gives added flexibility for deal structuring and additional ways to increase affordability (i.e. through the ability to finance the buyer premium amount, as it becomes part of the purchase sale agreement price).
Seller Skepticism
A common reaction is, “This sounds too good to be true.”
Explain it already exists – and has existed through multiple transactions nationwide, in up and down markets:
- the company has saved sellers more than $5 million in commissions
- there are more than 750 certified agents nationwide
- buyers, sellers, and agents can go through the site before signing anything and see how the process works
Transparent Offers
Hidden highest and best leaves buyers guessing. It leaves sellers in the dark. It adds friction to getting to “offer accepted.”
Visible offers let the buyer decide whether to offer more, stay, or walk away. Visible offers let the seller see real competition and act if they so choose.
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Probate and Senior Transition Work
The same 0% message can also open the door to better solutions for property in probate and senior transitions.
Attorneys, care placement companies, and families want two things answered quickly: how much money the client or family can keep, and how the property is going to be dispositions (and, more importantly, when).
