What Happens When Investors Can’t Close? You Do.
In this session of our Vendor Series, we broke down how real estate agents can collaborate with real estate investors to win listings, offer novation support, and turn “dead leads” into active income.
Led by EZ Platform Founder Robert Climer and investor/partner Adam Ben-Zev, we covered:
Why 90–95% of investor leads don’t convert—and how agents can monetize them
How the buyer’s premium provides built-in profit and risk protection
How to structure a novation for a tired landlord or under-maintained property
What to say when a cash offer won’t cut it (but a partnership will)
How to use EZ’s platform for both agent-investors and REI partnerships
This is one of the most underutilized strategies in real estate. And it’s available to every certified EZ Listing Specialist who knows how to position themselves.
Resources:
- Watch Part 2 of the REI Vendor Series
- YouTube: Solving the Biggest Wholesaling Problem with EZ
- YouTube: REI Turns Dead Lead into $30k Profit Listing with EZ Agent Ryan Baker
- Seller Net Calculator
- Explore EZ Dispo Pro (EZ Solutions for Investors)
“REIs are spending $20K+ a month for leads… and most of those go nowhere. You show them how to monetize the ones they’re missing? You’re their hero for life.”
“We’re not here to compete with investors. We’re here to close with them.”
You want to help REIs? Start by solving their two biggest problems: non-converted leads and capital protection. We do both."
"There’s a reason these sellers work with [investors]—they don’t want showings, they don’t want stress. Novations solve for that."
We’ve already got the solutions, the platform, and the protection.
You just need to know how to talk to the seller and the investor.
💡 Want the quick pitch?
Call one investor you know and say this:
“If you’ve got leads that won’t convert or deals that need MLS exposure, I can list it for 0% commission and help you get it sold.”
That sentence alone could open the door to your next 5 deals.
✅ Benefits EZ Agents Can Offer to REIs (Based on Real Pain Points):
1. Monetize Dead Leads (NCLs)
Pain Point: REIs spend thousands on leads—up to $100K/month—and 90–95% don’t convert.
Solution: EZ Agents can convert those “dead leads” using the platform’s unique approach (buyer premiums, flexible pricing, seller options) and generate profit from what was previously thrown away.
“Every one of [Adam’s closed deals] was a non-converted lead. That’s $30K earned on a deal they would’ve trashed.” —Robert Climer
2. Built-In Risk Protection via Buyer Premium
Pain Point: Flippers and wholesalers often take risks listing properties that may not perform.
Solution: Build in an extra 2–3% buyer premium to create a profit or cushion even if the home sells at a lower price than expected.
“That 3% is a protection mechanism. If it sells for less, they still profit. Nobody else offers that.”
3. Double-Sided Commissions for Agents
Pain Point (for you): Most REI deals cut agents out—or you’re stuck working one side.
Solution: With EZ, you can earn both A→B and B→C commissions. That’s two paychecks per deal—without doing double the work.
4. Faster Velocity of Capital
Pain Point: REIs need their money back out of deals ASAP to reinvest.
Solution: The EZ platform moves properties faster and often at a higher price. That means more deals, less holding time, and higher cash churn.
“List with EZ, and they’re out faster, with better returns. You just solved their biggest capital problem.”
5. MLS Exposure Without Commission Headaches
Pain Point: Investors often don’t want to list because of full commissions—but DIY listing limits exposure.
Solution: Offer 0% listing commission and still get them full MLS exposure and agent-level service.
“Tell them: I’ll get your listing on the MLS for 0% and help it actually sell.”
6. A Partner Who Cares and Understands Deal Structuring
Pain Point: Most agents don’t understand investor needs—or worse, they waste their time.
Solution: With EZ support, they can tap into experts on novations, creative financing, or subject-to strategies—and close what they used to leave behind.
“If you stop thinking like an agent and start thinking like a business consultant to REIs—you’ll get a ton of homes to list.”
Final Thoughts:
This was part one of our REI workshop for the EZ Vendor Series, which is focused on building referral relationships and a vendor team. In the coming months, we’ll do a transaction series where we dive into the nuts and bolts of strategies like subject-to and more.
If you’re not showing up now, you’ll miss what’s coming next.
- Previous Sessions (with resources)
- Video replays on YouTube
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