Why Transparent Offers Are Changing Real Estate Forever
Let’s be honest—traditional real estate practices haven’t aged well. Between the confusion over highest-and-best offers, appraisal problems, and the constant guessing game for both buyers and sellers, it’s no wonder consumers are questioning the value of agents.
The good news for agents who have EZ Real Estate Platform in their toolkit is that they can follow a method with proven, repeatable success, wherever they do real estate.
In this week’s EZ Real Estate coaching session, we broke down why this approach is a must-have in today’s market. Here’s the inside scoop from agents who are getting listing agreements signed and making EZ a pillar in their real estate business for 2025.
Watch this week’s replay to hear all the updates.
Use Case Studies in Your Listing Presentation
Stories sell—period.
This week, we revisited some jaw-dropping case studies from the EZ platform and remind you that you should be using these in your listing presentations and other marketing. One seller listed at $400,000, expecting to net $365,000 after paying commissions. But with the EZ method, they attracted 113 buyers to their open house, received a $410,000 first offer, and accepted $451,000 as a final offer. They walked away with $60,000 more than they’d expected.
Buyers win, sellers win, and agents? We look like heroes.
Win of the Week: Mike Nicolai Gets His First EZ Listing!
Mike used an EZ listing success story while presenting net sheets on a listing appointment. He got the listing, and his broker loved his process! Jump to Mike’s story
Handle Low Appraisals and Offers with the EZ Platform
The EZ listing method makes appraisal issues rare by setting clear expectations upfront. Agents pre-screen buyers to ensure they’re financially ready, often with cash reserves and no contingencies.
If an appraisal falls short, backup offers come into play. As one agent shared, “If the first buyer can’t fulfill, I call the backups.”
With transparent bidding and competitive open houses, buyers know they need to bring strong, clean offers. This system keeps deals on track and eliminates the low appraisal problem.
Be Confident in the Buyers Premium Model (Buyers Actually Appreciate It!)
The NAR settlement has opened the door for new systems like EZ to thrive. As Robert put it:
“We’ve done four more homes on and have not gotten any objections since the NAR settlement.”
Robert says if he did get these objections, he’d say “you realize the properties are listed 10 percent less than market value, right? The seller took the buyer premium into consideration by using this platform and here’s the beauty of it: Your buyer gets to stop making offers on it when they want to. They’re going to see every offer. Every time that they’re outbid, they’re going to get a notice. They can come back in and they can make offer or they can say, you know what? I can’t do anymore.”
When buyers know they’re paying a fair price and sellers trust they’re getting a fair value for their home, everyone wins. And agents? We’re the ones making it happen, without fighting over commissions.
Get Started Today
If you haven’t fully embraced the transparent offer system yet, now’s the time. As one agent shared:
“I finally jumped in, and now I’m planning to get three listings a month—minimum. It’s a game-changer, and the more agents that adopt this, the easier it gets for all of us.”
- Log in to the Platform: Complete the updated training and explore the new resources. If you need help setting up your account, contact our support team.
- Customize Your Marketing Materials: Tailor prospecting letters, social media posts, and other materials to your brand.
- Join Weekly Training: Join live or check out replays on YouTube.
- Contact Support: Need help? Reach out to our team here.
