EZ Agent Weekly Coaching & Mastermind #36
This week’s mastermind focused on one theme: how to show sellers more value than any competing agent. We talked about giving sellers unmatched value, handling investor deals the right way, and using the EZ Platform to win listings others can’t.
Want to get certified as an EZ Listing Agent? Apply for Sponsorship – enrollment costs waived for motivated agents.
The New Seller Explainer Video
Agents previewed the new seller video and provided feedback (slides and ready-made video will be available soon). This will be your EZ elevator pitch for seller outreach. Send it before listing appointments to cut 15–20 minutes from your presentation and pre-sell the EZ difference.
Action step: Download the video and slides from AgentHub when they are published and use them in emails, listing packets, and social posts.
Why Less is More in Marketing
Agents agreed that “less is more” messaging beats overwhelming detail. Clean, clear scripts and short videos land better with sellers.
Action step: Keep your marketing simple and let curiosity drive questions. Use those questions as engagement opportunities.
Investor Options Simplified
We broke down the three core options for sellers working with investors:
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Cash Offer – 70% of value minus repairs.
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Novation – Partner with seller, invest in light updates, and net them more.
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EZ Listing with Buyer Premium – List at 85–90% of value with a 10% buyer premium. Creates affordability for buyers and nets the seller more than a cash offer.
Why it matters: You don’t have to fight for one option. Show sellers all three, and let them choose. Transparency builds trust and wins more deals.
Submitting Investor Deals the Right Way
Agents asked: “Do I need a contract in place before submitting?” The answer:
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If you’re the investor: Yes, attach the signed contract.
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If you’re the agent: Use the REI Lead form in AgentHub. EZ will evaluate and respond within 48 hours.
Action step: Submit every property. Even if it doesn’t fit one model, EZ may find another way to structure the deal.
Standards for Investors and Training Updates
Not every investor gets access to EZ agents. EZ only works with those who are transparent and ethical. If an investor isn’t disclosing or following best practices, they’re out.
Why it matters: You protect your reputation while still tapping into investor opportunities.
Real Results
Case study: One seller net $92,000 more than a cash offer by using EZ’s novation approach. The agent earned full commission. The investor earned profit without stress. Everyone won.
