This workshop covers the EZ One-and-Done Open House strategy, a high-impact, single-day strategy that maximizes buyer interest, minimizes seller hassle, and generates more leads. As a bonus, this session features a special highlight from Joy, a new EZ Agent preparing for her first open house this weekend. She’s implementing aggressive pricing to adapt to a smaller buyer pool and leveraging the EZ platform to create demand.
Watch Now and Learn the One-and-Done Open House Method:Â
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Resources:
- Complete Open House Checklist (Includes links to all other resources)Â
- Scripts for Your Open House
- Marketing Materials to Use at Your Open House
- Buyer Explainers: Flyer, Video, Scripts, and Tips
- 30+ Real Estate Letter Templates to Save You Time (Includes sample follow-up letters for open house leads)
- My Sellers Never Pay A Commission Sign
Additional Learning:
- FOMO (Fear of Missing Out) – The Science Behind Offer Urgency
- Pricing the Home Right (Topic Thursday Replay)
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Real-World Strategy in Action
Joy’s upcoming open house is expected to bring in 100+ buyers by:
- Leveraging low starting price psychology to drive demand.
- Restricting showings until the open house to create urgency.
- Using digital marketing + in-person outreach for max exposure.
Watch the replay to learn more.
Key Takeaways from the Training
Step 1: Plan & Market Early
- Order your marketing materials two weeks in advance .
- Use Facebook Marketplace, paid ads, and/or YouTube walkthroughs, and flyers to drive early interest.
- Post directional signs throughout the neighborhood starting on Wednesday.
Step 2: Set Up for Maximum Impact
- Create an inviting, professional setup with tents, tables, and signage. The point of this is to make a good impression on everyone – this will help you generate leads.
- Offer food and drinks for neighbors to encourage engagement.
- Have a clear flow for buyers to tour the home, with agents stationed at key points.
Step 3: Attract Buyers with the Right Pricing
- Price the home to shock the system and capture more buyer attention.
- Real Example: Joy’s upcoming open house is a 2 bed, 1 bath home with a market value of $315,000, but she’s starting at $249,900 to generate competitive interest.
- The EZ Method ensures sellers still maximize their final sale price by increasing demand.
Step 4: Lead Capture & Buyer Engagement
- Use QR codes linked to a landing page or EZ listing page for buyers to submit their offers.
- Have sign-in sheets to collect contact info for follow-ups.
- Offer a raffle incentive to encourage sign-ins and gather more buyer details.
Step 5: Streamline the Offer Process
- Walk buyers through how to submit an offer on the EZ Platform (reduce friction).
- Have a lender on-site to pre-qualify buyers on the spot.
- Prepare sellers for multiple offers by setting a deadline and reviewing bids together.
Step 6: Post-Open House Follow-Up
- Review and celebrate results with your team.
- Follow up with buyers who attended but didn’t make an offer.
- Secure two new listing appointments from neighbors who were impressed.
🚀 Next Topic Thursday: Buyer Premiums: Everything You Need to Know to Help Buyers, Sellers, and Fellow Agents. Mark your calendar!
Join live (or add to calendar) and check out replays on YouTube.
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