From Home Evaluations to Novations: How EZ Agents Win with Creative Real Estate Strategies

Most agents treat a home evaluations as the end of the funnel.
EZ agents use it as the beginning of the strategy.

In this week’s Topic Thursday, we go beyond CMAs to show how EZ agents are using tools like novations, off-market solutions, and seller net comparisons to create wins with even the trickiest seller situations.

Resources:

📥Workshop Slide Deck

📥 EZ Seller Net Calculator

Watch the Replay

Key Takeaways

Home evaluations are just the starting point.
Sellers are already doing the math: home value minus commission. If you stop at the number, you’ll lose the listing. If you come in with. multiple strategies—novation, cashout, relist—you become the obvious choice.
Novation isn’t theory. It’s working now.
Agent Michael shared a real deal where the seller had an offer from Opendoor. Using the EZ strategy, they were able to structure a novation instead—and the seller accepted.
Zestimates are hurting your credibility.
Robert broke down why sellers trust Zillow—even though it’s often 5–7% off. You need to show the math and own the story with MLS-driven comps, human expertise, and real market context.
The Seller Net Calculator flips the conversation.
Instead of “Here’s what your home is worth,” agents can say, “Here’s how much more you could keep using the EZ method.” When sellers see the side-by-side breakdown of net proceeds, the choice becomes obvious.
The EZ platform is evolving—fast.
Robert previewed new offerings: REO, lead gen, creative financing, cash offers, fix-and-flip pathways, and even Deutsche Bank inventory allocations. EZ agents are getting tools most traditional brokerages can’t touch.

This is your chance to make a lead stick.

Go from: 'What’s my home worth (minus what I’ll lose in commission)?'
To: 'Full service—and I don't have to pay a commission?!'

That’s how you get the come-list-me call.