A Mastermind on Adapting to The Changing Real Estate Market.
With real estate commissions under fire, agents need a new way to win listings, get paid fairly, and close deals with confidence. In this episode, we cover the probate listing strategy, buyer objections, and how agents are securing competitive offers in today’s market.
Watch this week’s replay to hear all the updates.
Text Transcript of the coaching session.
Related Inman Articles:
Key Coaching Topics Covered in This Session
📌 2:19 – How to Pitch Probate Leads the Right Way
- Probate attorneys prefer straightforward transactions, and EZ’s transparent system makes their job easier.
- Heirs often focus on net proceeds, making a low or no-commission option an easy selling point.
- Why it matters: Probate leads can be a steady source of business. Agents who position themselves as the go-to solution for attorneys and heirs will win more listings.
📌 5:02 – Pricing to Attract Competitive Offers in a Buyer’s Market
- Strategic pricing is essential—overpricing leads to price cuts and weaker offers.
- Timing matters. Listing on Thursday increases exposure and drives open house traffic over the weekend.
- Why it matters: The right pricing strategy creates urgency and competition, which is especially important in shifting markets.
📌 14:31 – Why Double-Siding Transactions Is Making a Comeback
- Buyers bid more aggressively when they can see other offers, leading to stronger final sales prices.
- Many buyers are unrepresented, and EZ agents can step in to handle both sides of the transaction.
- Why it matters: The industry is shifting toward direct-to-agent transactions. Agents who understand how to work with unrepresented buyers can increase their income without doubling their workload.
📌 23:11 – Handling Agent Pushback on Low or No Commission Listings
- Agents often resist the model more than sellers do. Consumers are drawn to options that reduce their costs.
- Using the phrase “as low as 0%” keeps the conversation open while staying compliant with commission regulations.
- Why it matters: Understanding how to position this offer properly ensures agents stay competitive while addressing concerns from other industry professionals.
📌 35:17 – Why EZ Agents Are Winning in 2025
- Transparency is becoming the standard in real estate, benefiting both buyers and sellers.
- The traditional commission model is changing, and sellers are increasingly unwilling to cover buyer commissions.
- Why it matters: The real estate industry is shifting fast. Agents who adapt now will be positioned as leaders in the new market landscape.
Want More Listings? Get Plugged Into Training.
If you’re an EZ agent, make sure you’re attending these coaching calls live—this is where agents are learning what actually works in today’s market.
“I finally jumped in, and now I’m planning to get three listings a month—minimum. It’s a game-changer, and the more agents that adopt this, the easier it gets for all of us.”
- Log in to the Platform: Complete the updated training and explore the new resources. If you need help setting up your account, contact our support team.
- Join Weekly Training: Join live or check out replays on YouTube.
- Contact Support: Need help? Reach out to our team here.
If you’re an agent looking for a better way to win listings and close more deals, now’s the time to explore what EZ Real Estate Platform can do for your business.
Let’s make it happen – real estate should be EZ!
