From zero-commission skepticism to FSBO cold-calling scripts, this session is packed with practical strategies to get you in the door—and leave with a signed listing.
Agent Highlight:
- “Anytime you can throw in a takeaway, it’s huge. Just say, ‘I’d like to see if your home even qualifies for our program.'” – Joy Steidl, TN
💡 Related Content: More Objection Handling Role Play
Key Takeaways
FSBO Cold Calling Scripts & Role-Play Objections
- “I don’t believe you can sell my house for 0% commission.”
- “We’ve helped thousands of homeowners with this exact concern. Let’s meet, and I’ll explain in detail how it works.”
- “What’s the catch with your 0% commission offer?”
- “There’s no catch. Let’s schedule a quick meeting, and I’ll walk you through exactly how it works.”
- “What do you think my house is worth?”
- “I’d love to give you a precise valuation—once I see your home. Let’s schedule that visit.”
- “The last realtor wanted me to make updates (e.g., paint the door).”
- “Let me take a look first; I can probably sell it without any updates or commission.”
- “I don’t want my house listed on the MLS.”
- “Can you share why? If you’re already publicly listed as FSBO, what’s your concern about the MLS?”
- “I’ve never heard about this before.”
- “We’ve been successfully running this for 10 years, now active in 47 states, helping sellers save millions. It’s just new to this area.”
- “I’ve never heard about this before.”
- “Can you share why? If you’re already publicly listed as FSBO, what’s your concern about the MLS?”
- “I don’t believe you can sell my house for 0% commission.”
Top Priorities on Listing Appointments
- Confirm the decision-makers (Ask: “Are you the only decision maker?”)
- Understand their “why” (motivation and timing).
- Identify their desired net takeaway from the sale.
- Build trust and rapport.
Compensation & MLS/NAR Updates
- Addressing broker pushback regarding 0% commission listings:
- Use “See EZ Addendum” clearly outlined.
- NAR settlement compliance and local MLS considerations discussed.
- Addressing broker pushback regarding 0% commission listings:
Upcoming Events and Training
- 30-day listing challenge with prizes exclusive for master agents.
- Strategic Partner Program launching (lenders, title companies, marketing support).
- Ongoing weekly training sessions, easier website navigation, and new system updates.
Listing Schedule & Open House Strategy
- Best practice: list homes on Thursday for maximum visibility.
- Open house strategy: Limit previews if fewer attendees are expected, maximize attendance.
💡 Related Content: More Objection Handling Role Play
Get Involved with the EZ Community
Ready to take your business to the next level? Join the next training and start closing more deals today.
- Join us on Facebook: Get real-time feedback on your questions and ideas in our Facebook groups.
Private Student Group: Join here
Public Community: Join here - Join Weekly Training: Join live or check out replays on YouTube.
- Contact Support: Need help? Reach out to our team here.
If you’re an agent looking for a better way to win listings and close more deals, now’s the time to explore what EZ Real Estate Platform can do for your business.
