Mentioned in Session:
New Buyer Explainer Video
EZ Agent Weekly Coaching & Mastermind #35
This week’s mastermind shows how to win in a buyer’s market with proven strategies, investor management tips, and a new buyer explainer resource for your marketing.
Real Estate Strategies for a Buyer’s Market
When the market tilts toward buyers, some agents turn to gimmicks. That is a mistake. Attention-grabbing tactics like $1 listings might pull views, but they rarely bring the right buyers. They also waste your time on unqualified leads. See our breakdown on $1 Listings here.
The agents who keep winning focus on creating deal flow: more listings, more buyers, and negotiations that produce contracts. This week’s EZ Agent Mastermind focused on the skills, tools, and structure that make that possible.
Focus on Volume and Skill, Not Gimmicks
Price-drop tricks and viral hooks can’t replace solid lead generation and deal-making. You need active sellers, serious buyers, and systems that move them together.
We discussed:
How to identify and approach sellers ready to act now
How to structure conversations so you move toward an offer
Why every listing should be paired with a clear plan to generate buyer traffic
Get More Listings and Buyers Faster
Momentum builds when you work on both sides of the transaction. We covered:
How to stack listings and target overlap in your buyer and seller pool
How to position yourself as the agent who can solve both affordability and net
Why clear, transparent deadlines encourage faster decisions
Train Your Investors to Work the Right Way
If your investors are sending you “maybes” and half-finished deals, you are wasting time. Every submission should be clean and actionable.
Best practices covered:
Require contracts before reviewing a property
Use a standard intake process so nothing is missed
Make sure the investor understands your timelines and deal structure before you market the property
Turn Platform Credibility Into a Selling Point
Our offer clocks, MLS compliance, and transaction history give you credibility that DIY sales and casual marketing cannot match. Show buyers and sellers the advantage: real-time transparency, faster timelines, and competitive pressure that works in their favor.
Use the New Buyer Explainer Video in Your Marketing
The new Buyer Explainer video, slides, and scripts are now in the AgentHub. These are ready to use in:
Listing presentations
Buyer consultations
Social media content
Open houses and events
Show buyers and buyer agents exactly how the platform works to improve affordability and speed.
Access the Buyer Explainer Resource Page
Sharpen Your Marketing with Content That Works
We broke down a real vacation condo listing video to show:
How to capture attention in the first 3 seconds
How to pair visuals with a clear benefit
Why video text scripts should be short, direct, and tied to a next step
Watch the Full Session
For all strategies, examples, and live agent feedback, watch the full session:
Replay on YouTube