Creative Ways to Win Listings, Find Buyers, and Avoid Gimmicks – Episode 35

ez agent mastermind 35 better sales in a buyer's market agent coaching

EZ Agent Weekly Coaching & Mastermind #35

This week’s mastermind shows how to win in a buyer’s market with proven strategies, investor management tips, and a new buyer explainer resource for your marketing.

 

 

Real Estate Strategies for a Buyer’s Market

When the market tilts toward buyers, some agents turn to gimmicks. That is a mistake. Attention-grabbing tactics like $1 listings might pull views, but they rarely bring the right buyers. They also waste your time on unqualified leads. See our breakdown on $1 Listings here.

The agents who keep winning focus on creating deal flow: more listings, more buyers, and negotiations that produce contracts. This week’s EZ Agent Mastermind focused on the skills, tools, and structure that make that possible.

 

Focus on Volume and Skill, Not Gimmicks

Price-drop tricks and viral hooks can’t replace solid lead generation and deal-making. You need active sellers, serious buyers, and systems that move them together.

We discussed:

  • How to identify and approach sellers ready to act now

  • How to structure conversations so you move toward an offer

  • Why every listing should be paired with a clear plan to generate buyer traffic

 

Get More Listings and Buyers Faster

Momentum builds when you work on both sides of the transaction. We covered:

  • How to stack listings and target overlap in your buyer and seller pool

  • How to position yourself as the agent who can solve both affordability and net

  • Why clear, transparent deadlines encourage faster decisions

 

Train Your Investors to Work the Right Way

If your investors are sending you “maybes” and half-finished deals, you are wasting time. Every submission should be clean and actionable.

Best practices covered:

  • Require contracts before reviewing a property

  • Use a standard intake process so nothing is missed

  • Make sure the investor understands your timelines and deal structure before you market the property

 

Turn Platform Credibility Into a Selling Point

Our offer clocks, MLS compliance, and transaction history give you credibility that DIY sales and casual marketing cannot match. Show buyers and sellers the advantage: real-time transparency, faster timelines, and competitive pressure that works in their favor.

 

Use the New Buyer Explainer Video in Your Marketing

The new Buyer Explainer video, slides, and scripts are now in the AgentHub. These are ready to use in:

  • Listing presentations

  • Buyer consultations

  • Social media content

  • Open houses and events

Show buyers and buyer agents exactly how the platform works to improve affordability and speed.

📌 Access the Buyer Explainer Resource Page

 

Sharpen Your Marketing with Content That Works

We broke down a real vacation condo listing video to show:

  • How to capture attention in the first 3 seconds

  • How to pair visuals with a clear benefit

  • Why video text scripts should be short, direct, and tied to a next step

 

Watch the Full Session

For all strategies, examples, and live agent feedback, watch the full session:
Replay on YouTube

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