Table of Contents
Ideas for Using These Videos
- Include with your EZ Listing upload
- Market to buyers
- Reverse prospecting
- Create a buyer workshop
- Show sellers how an EZ listing can bring more buyers to the table
- Social posts
- Buyer follow-ups
Quick Articles for the Buyer Journey
- Seller Concessions vs. Buyer Premiums (Share with Consumers)
- Using the Buyer Premium to Increase Affordability (Agent Training)
Video 1 - Buyer Process + Benefits
Slidedeck + Script
Download Slidedeck
EZ Real Estate Platform Explainer
Welcome to a smarter way of buying real estate. In the next few minutes, you’ll discover how buyers are getting their offers to sellers faster, paying less out of pocket, and never losing to mystery offers again.
Buying a home shouldn’t feel like guesswork. The EZ Real Estate Platform revolutionizes the home buying process by showing you every competing offer in real time, allowing you to make bids in seconds, and providing flexible, affordable monthly payments through the innovative Buyer Premium feature.
Gone are the days of “highest-and-best” guessing games. With our platform, you’ll always know exactly where your offer stands. Properties are strategically listed below market value to create opportunities for competitive bidding, giving you a clear starting point. The Buyer Premium provides unprecedented flexibility – you can roll some or all of your closing costs or agent compensation into your financed purchase price. This means more cash in your pocket for moving, renovations, or whatever matters most to you.
The process is remarkably straightforward. After creating an account – either yourself or through your agent – simply find a property and click “Make Offer.” Upload your required documents, including your pre-qualification, proof of funds, and the EZ Addendum showing any applicable Buyer Premium. The platform calculates your offer capacity by adjusting your pre-approval amount to include any Buyer Premium, giving you a precise understanding of your bidding power.
Making offers is seamless – you can bid from your phone, laptop, or any device with internet access. If another offer tops yours, you’ll receive instant notification, allowing you to respond within seconds. To ensure fairness, offer events automatically extend by two minutes if a bid comes in at the last moment. Remember, while the highest offer is important, sellers can accept or counter any offer, as terms matter too.
The benefits are clear: deals typically close in half the average market time, and you maintain complete control over your bidding strategy with zero hidden negotiations. Perhaps most importantly, you’ll discover true market value through complete process transparency.
Your journey to homeownership doesn’t have to be complicated. Create your account today or speak with your agent about registering for your first EZ Offer Event. With the EZ Real Estate Platform, your path to a successful home purchase is clearer than ever before.
Video 2 - Simple Buyer Explainer
Download/Customize EZ Buyer Explainer Video(s)
With Offer Details Sheet*
Without Offer Details Sheet
Both Canva templates contain versions with and without property listing photo placeholders.
*IMPORTANT:
Decide Whether You Want to Include an EZ Offer Detail Sheet in your EZ Listing. Some agents request buyers fill this out, others don’t – either way, you should call and speak to all buyers/buyer agents when their offer is submitted to find out their terms). If you choose to use a video that mentions that the buyer should fill out the 60-second offer detail sheet, make sure you include the EZ Offer Detail Sheet when you upload your listing to EZ.
How to Use the Canva Template
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- Choose the Template You Want to Use
- Choose Your Favorite Page:
Pick the page design you like best – you can delete the others to keep your finished project clean. - Customize Your Template Design:
- Swap in your information:
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- Add Your Listing Pics:
Use high-quality photos that show off the property. - Add Your Contact Information & Branding:
Make it easy for buyers to reach and recognize you. You can leave our platform contact information for technical support. - Record your own video:
This is highly recommended as you can use the language that best works for you, as well as add in any additional explanations relevant to how use the EZ Buyer Addendum.
- Add Your Listing Pics:
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Bonus Tip: You can also create a generic version (no property-specific information) of this buyer explainer video to use anywhere, anytime.
Ways to Export Your Finished Template
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- Export as an .MP4: Great for using as a video on social media or property listings.
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- Use the Embed Link: Perfect for embedding the explainer directly on your website or a landing page for your listing.
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- Use the Website Option: This creates a shareable Canva-hosted link that you can quickly share in emails or marketing materials.
Note: If your project has multiple pages, the exported file will include all of them. Make sure to delete extra pages before exporting to keep it clean.
Bonus Tips for Customization
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- Pair It with the One-Pager Buyer Explainer: This creates a comprehensive and professional presentation for buyers, giving them everything they need to register and start making offers.
- Make sure you only include a mention of the offer detail sheet if you will upload an offer detail sheet with your EZ Listing.
Scripts for Sharing your Video
Email Script: “Hi [Buyer/Agent Name],
Here’s a quick video explaining how to make an offer on [Property Address]. I’ve customized it with all the key details, so your buyer has everything they need to get started.
Check it out here: [Link to Video]. Feel free to reach out if you have any questions or want to discuss offer strategies!”
CTA to Watch the Explainer Video: “Want to make an offer on [Property Address]? Watch this short explainer to understand the process and make your offer with ease and confidence!”
Agent Remarks Script and Why to Link the Video
“Agent Remarks: To make an offer on [Property Address], please watch the explainer video here: [Link to Video or Landing Page with Video].“
Why link to this video or landing page? It saves time by giving buyers and agents a clear understanding of the process, minimizes back-and-forth questions, and ensures smoother, faster offers. This approach has been proven to engage and convert more efficiently, as outlined in our training course.
Chrissy’s Transcript (To Help You Record Your Own Video)
Thank you for your interest in this EZ real estate listing. We wanted to share a few quick notes and details about this listing and the EZ platform process. First, please be sure you’ve read the MLS sheet details and those agent remarks.
This is an online bidding event. It’s not an auction, but it is a 100% transparent opportunity for your buyer to be competitive in winning this home. Your buyer no longer has to lose to a highest and best scenario. They can see what it will take right now to win this property. Also as shared in the listing, this property’s list price is below market value, a starting price for the bidding event.
[[All you have to do is fill out the EZ and short term sheet, which will take you about 60 seconds. It’s a highlight sheet of your buyer’s offer terms, so]]** you don’t even have to complete or submit a fully drafted offer until your bid is accepted.
Our goal is to create a win, win win. Please also review the attached EZ addendum that shares that the seller has the right to accept, reject, or counter at any time, and it shares the buyer’s premium detail. If you have any questions, please reach out to the listing agent here directly. And again, thank you for your interest in this EZ listing and good luck.
**remove if you do not plan to include offer detail sheets in your EZ listing uploads.
See Also: Seller Explainer Video Script + Slides
1 Comments
I would like to know if there is a quick (2 – 2.5 minute) “Seller Process and Benefits” video for my website – I searched the YouTube collection of videos and there was not anything like the “Video 1 – Buyer Process + Benefits” shown above for sellers?
I also noticed that the “Video 1 – Buyer Process + Benefits” was not on Canva nor is it in the “Generic (Ready-To-Use YouTube Link)” like the Video 2 is used for both Canva versions – can a Generic (Ready-To-Use YouTube Link) for the Video 1 be posted for our use also?