Browsing CategoryMarketing

Learn how to market the EZ way. Everything from branding, campaign ideas, and how-tos.

 

*Note: Mastermind sessions in this category contain at least one segment on this topic, though the post title might not reflect it.

Buyer Premiums for Affordability: Scripts, Objections, and Real Buyer Value | Topic Thursday 17

Learn how to use Buyer Premiums to support buyer affordability, buy down interest rates, and keep your deals moving. Includes scripts, examples, and objection handling strategies from top EZ agents.

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How to Use InfoSparks to Support Pricing Strategy and Lead Seller Conversations

InfoSparks and RPR aren’t just data tools—they’re how EZ agents lead pricing conversations, guide seller decisions, and build trust before the listing agreement is even signed. This recap shows you how to use both for stronger outcomes.

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Reverse Prospecting: Use Your MLS to Find Buyers Already Watching

What if you could nudge the buyers who are already watching your listing—and message their agents directly? You can. This week’s training breaks down how Reverse Prospecting works, what to say, and how to get traction without a price drop.

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Listings Stuck in a Buyer’s Market? Scripts, Strategy, and Tools That Help You Close Without Dropping Price

This week’s Mastermind broke down what to do when your listing isn’t moving and price isn’t the problem. From FSBO script rewrites to calling agents of just-solds, here’s how to reset the conversation and get sellers—and buyers—back on track.

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