EZ Weekly Mastermind #31 Recap: Dealing With Buyer Objections and Requests for Concessions in a Buyer Market with High Interest Rates
When a listing looks good but isn’t getting offers, it might not be the asking price. In this EZ Real Estate Mastermind, we focused on practical adjustments that help agents move listings without panic pricing. Here are the key takeaways and what agents tested live:
Sellers want full price.
Agents are stuck in the middle trying to make the numbers work.
This Mastermind was packed with live examples, real language, and deal structures that give you control back—even in a buyer’s market.
Try this Seller Script to Stand Out
Joy Steidl dropped the full text of her high-performing listing pitch for sellers. This copy is optimized for social, text, or email.
Joy’s Seller Leads Marketing Script (Copy + Paste)
Let’s be real — in this market, listing your home the old way could be costing you thousands and weeks (if not months) of wasted time. You end up just chasing the market down with price cut after price cut and more and more concessions—why?
Why hire an agent who doesn’t offer:
✅ No required commission (even 0% is possible)
✅ Free professional cleaning & staging
✅ High-end video marketing & photography included
✅ Massive exposure on Zillow, Realtor.com, & social media
✅ More buyers competing for your home — on your terms
If your agent isn’t offering all of this, you’re missing out — plain and simple.
The EZ Platform gives you everything you’d expect from a top-tier listing… without the outdated fees and long timelines.
In a buyer’s market, time and presentation are everything — and we’ve perfected both.
So… why settle for less?
Reverse Prospecting: Real Language That Lands
Agents aren’t reading your MLS notes. If you want their buyers to show up, you need to message with intent. Joy’s reverse prospecting message puts the buyer’s flexibility front and center.
Joy’s Reverse Prospecting Script (Copy + Paste)
I have a property currently listed below market value, and one of the unique advantages is that we’re using a Buyers Premium structure. This allows flexibility that can directly benefit your clients — whether that’s addressing inspection items, helping with closing costs, or structuring the deal in a way that meets their financing needs.
If your buyer has a concern or priority, let’s talk — we’re open to getting creative to make this a win-win. This property is already priced competitively, and the buyer’s premium gives us a way to tailor the offer and still come to the table strong.
Let me know if you’d like to set up a showing or chat further. I’d love to help your buyer get into a great home and make the numbers work in their favor.
Using Buyer Premiums to Pitch Payment Affordability
Greg’s buyer premium walkthrough broke down how to make monthly payments more affordable without cutting list price. Use it to cover rate buydowns, concessions, and inspection credits—all while keeping commissions intact.
“It’s not about shaving price. It’s about solving the monthly.”
Use Buyer Logic, Not Agent Logic
“Buyers have always paid commissions. Now they just get to decide how to use that money.”
These shifts in language help reposition the buyer premium as a flexible tool, not an extra fee.
FSBO + Expired Quick Script:
“May I have 45 seconds to explain how our 0% commission program works and see if it’s a fit?”
Cynthia’s opener works because it’s short, disarming, and gives the seller control.
