Topic Thursday #14 – EZ Real Estate Platform Training
When listings aren’t flying off the shelf in five days anymore, most agents panic. EZ agents? We plan for it.
This week’s Topic Thursday walks through exactly what to do before, during, and after your EZ Offer Event to keep buyers engaged, sellers confident, and your results strong—even in a shifting market.
We also rolled out a major update to the Buyer Addendum, giving agents cleaner formatting, new options (including investor-friendly splits), and a built-in extension policy when offers don’t come in right away.When listings aren’t flying off the shelf in five days anymore, most agents panic. EZ agents? We plan for it.
This week’s Topic Thursday walks through exactly what to do before, during, and after your EZ Offer Event to keep buyers engaged, sellers confident, and your results strong—even in a shifting market.
We also rolled out a major update to the Buyer Addendum Documents, giving agents cleaner formatting, new options (including investor-friendly splits), and a built-in extension policy when offers don’t come in right away.
"I countered at $650,000 after they offered $575,000—and they took it."
"I need to be working harder for my sellers… it seems like I’m battling my seller instead of battling the market."
"You can’t manufacture 4,000 views and 300 saves. That’s the platform doing its job."
"Week two has been way more active than week one. The seller is a real estate agent and now wants to join us after seeing the traction."
"Aim for offer accepted in half the time. That’s a better message to buyers than ‘sell faster."
"Everything I do in my marketing has one goal: capture who’s interacting, so I can follow up when an offer comes in."
💡 Script: “Why We’re Not Pulling the Listing Yet”
“I totally get the instinct to change course if we don’t have an offer yet—but here’s why we don’t want to lose momentum.
Right now, your listing has real traction: [insert Zillow views/saves, open house traffic, social DMs, etc.]. That’s interest we’ve earned. If we take it off or shift back to traditional too soon, we reset all of that.
We’re already ahead of the pack. Most homes are sitting 60–90+ days. We’ve got momentum. Let’s keep it moving forward and use it to your advantage.”
Key Takeaways and Ideas
EZ listings perform better even when they don’t sell on day one—because buyer interest (views/saves) is quantifiable and powerful.
Don’t default to price drops—use reverse prospecting, targeted outreach, and data storytelling to re-engage interest.
Use Facebook Marketplace to generate leads and build a reverse prospecting list even before your open house.
The new addendums are cleaner, simpler, and more strategic—let agents print only what they plan to use.
Match your event length to local absorption rate and plan backward from your “offer accepted” target.
Use language that fits your audience—”offer accepted in half the time” resonates more than “sell faster.”
What’s New: Buyer Addendum Updates
Single-option versions now available (Traditional, Buyer Premium, Hybrid)
Investor Addendum includes buyer premium split for novation or wholesale deals
Auto-extension policy: Events will now extend 7 days by default if no offer is received—unless you opt out
Cleaner formatting & updated language for fewer questions from buyers and smoother uploads
📥 The updated forms will be available in your Agent Hub. Look for the replay email for the link to download.
Offer Event Best Practices (by Stage)
1. Before You Go Live
Plan the timeline based on your local average days on market
Build early traction by marketing to your buyer and investor lists before showings
Use a longer event duration (10–14+ days) in slower markets—but be intentional
“You’re not just waiting. You’re building a plan. More time = more buyers if you work it right.”
2. While the Event Is Live
Track traction: check Zillow views & saves vs. nearby homes
Use reverse prospecting tools in your MLS to follow up with lookers
Promote the listing again mid-event with updated urgency messaging
Be ready to talk to your seller with real numbers: “Here’s how your listing is performing vs. others”
3. If You’re Not Under Contract Yet
Don’t default to a price drop unless you’ve lost all traction
Consider re-energizing the event with a short open house or a targeted ad push
Use your views/saves as leverage—buyers want what others want
Show sellers the difference between EZ listings and traditional (days on market, exposure, competition)
💬 Talk to Your Seller About Market Conditions
You can’t control the market—but you can control the conversation.
Use tools like:
Zillow data (saves/views comparison)
Reventure App projections
MLS absorption rates & pricing graphs
Facebook Marketplace messages
Open house feedback forms
“This isn’t just marketing—it’s ammo for your next listing appointment.”
Remember:
Plan your timeline. Track your traction. Talk to your seller. Stay on platform and keep your momentum going!
Let the system do what it’s built to do—and you’ll keep stacking wins.
- Watch the replay on YouTube
- Buy a seat with EZ500 Use password “windfall” and then create an account. Use coupon code “EZ500” at checkout.
- Check out the Master Training Workbook for EZ Agents (mentioned on this call)
Private Student Facebook Group: Join Here
Public EZ Community: Join Here
